Senior Analyst - Offsite Activations & Operations

2 days ago

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The Home Depot

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retail • home improvement • customer service

10,000+

💰 Debt Financing on 2007-07

Description

• The Senior Analyst, Offsite Activations & Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. • Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. • Position oversees management of campaign activations and supports the reporting process. • Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization. • Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs. • Partner with site testing team to define and determine most effective customer experience. • Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources. • Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns.

Requirements

• Must be eighteen years of age or older. • Must be legally permitted to work in the United States. • Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, Google, etc.) – 3+ years desired. • Experience creating media plans and paid media strategy for brands and clients. • Experience using data for performance storytelling; ability to translate performance into actionable insights and recommendations. • Exceptional client service to internal and external stakeholders. • Strong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviews. • Attention to detail; oversees activation detail and campaign QA with the level of accuracy required. • Development driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms. • Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams.