Analytics Consultant

December 12

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Description

• The Analytics Consultant works with the Analytics Lead and cross-functional teams to develop data-driven insights for Horizontal’s clients. • These insights will be used to enrich customer experiences, increase revenue, and foster brand loyalty. • Develop and present recommendations to clients encompassing measurement strategy, platform and tool selection analysis, testing frameworks, etc. • Create ongoing automated reports • Configure analytics and dashboard platforms such as GA4 (in conjunction with Google Tag Manager), Looker Studio, and Adobe Analytics. • Develop solutions using modern data analysis & visualization tools such as Power BI • Develop and implement experimentation frameworks (A/B and multivariate testing, conversion rate optimization) and implementing testing tactics • Document and analyze client requirements, providing design and solution options, and recommendations • Manage client and internal team member expectations by identifying and communicating risks and tradeoffs

Requirements

• 6+ years of client-facing consulting/professional services experience or equivalent experience. • 3+ years of experience designing and implementing analytics solutions with an emphasis on GA4; knowledge in Adobe Analytics is a plus. • At least 3 years configuring GA4 and Google Tag Manager with experience in visualization tools such as Power BI, Looker Studio, and Tableau. • Familiarity with data warehouses, especially Google BigQuery and Databricks • Familiarity with the Sitecore ecosystem is a plus (Sitecore XM Cloud, Sitecore Analyze, Sitecore Personalize + Experiments, Sitecore CDP) • Experience aligning to comprehensive measurement strategies and implementing those strategies to enable effective reporting • Familiarity with Conversion Rate Optimization (CRO) tools, like Convert.com and Optimizely—is a plus • Bachelor’s degree in marketing, economics, mathematics, or technical specialty

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