Marketing Manager, SEM

February 27

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Hotel Engine

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Hotel Engine is a powerful platform that simplifies business travel by allowing companies to easily book, manage, and save on travel needs. The platform offers access to over 750,000 hotels globally, enabling seamless reservations for various group sizes, from small teams to large corporate events. With features like centralized reporting, flexible payment options, and dedicated support, Hotel Engine aims to streamline the travel experience for both organizations and individual travelers, ensuring significant savings in time and money.

Hotels • Members Only • Business travel • Hotel Savings • SMB

501 - 1000 employees

Founded 2018

🛍️ eCommerce

🚗 Transport

🔥 Funding within the last year

💰 Series C on 2024-09

📋 Description

• Join Our Journey at Engine. • At Engine, we’re revolutionizing work travel. • Own and manage SEM strategy (Google Ads, Bing, etc.) to drive high-quality, self-serve signups and paid conversions. • Develop and optimize keyword strategies, audience targeting, landing pages, and ad creatives to improve performance and efficiency. • Run A/B tests on ad copy, landing pages, and conversion paths to maximize ROI. • Partner with product, web, and content teams to ensure ad experiences align with our PLG funnel and SMB audience needs. • Experiment with new channels or ideas to supplement SEM and improve customer acquisition costs (CAC). • Leverage first-party data and analytics tools to refine bidding strategies, audience segmentation, and retargeting efforts. • Analyze and report on key performance metrics (CAC, LTV, CTR, CVR, ROAS), providing actionable insights to stakeholders. • Stay ahead of industry trends, platform updates, and new ad technologies to maintain a competitive edge.

🎯 Requirements

• 4+ years of hands-on experience in SEM and performance marketing, ideally in a high-growth B2B or PLG environment. • You’re a problem-solver with proven ability to drive customer acquisition and revenue growth through paid search, and you thrive in fast-paced, innovative environments. • Bonus points if you’re fluent in Google Ads, Google Analytics, and conversion tracking. • You’re ready to roll up your sleeves, collaborate, and deliver results that matter.

🏖️ Benefits

• Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity. • Check out our full list at engine.com/culture. • Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.