Senior Manager - Growth Marketing

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HPF Automation, LLC

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Industrial Control Panels • Automation Solutions • Specification Sizing • Control Panel Fabrication • In-House Engineering

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Description

• Lead Bellhop's customer acquisition and engagement efforts. • Own demand generation strategy and manage cross-channel programs. • Design, manage, and optimize performance-based campaigns across digital surfaces. • Create high-performance email and SMS journeys. • Optimize marketing landing experiences in collaboration with Product and Design partners. • Monitor and report on campaign performance for data-informed decision-making.

Requirements

• 5+ years of experience in growth marketing, with a focus on lead generation and customer acquisition. • Proven expertise in managing performance-based paid media campaigns, including working knowledge of Google Ads and Performance Max, Meta, and TikTok. • Knowledge of email and SMS marketing best practices, and experience building conversion and lifecycle engagement journeys. • Hands-on experience with web and mobile landing page optimization. • Solid understanding of SEO concepts, with the ability to collaborate effectively with an in-house SEO team. • Data-driven mindset with the ability to interpret marketing metrics and analytics. • A creative flair combined with strategic thinking – you love experimenting and testing ideas to find the perfect growth formula. • Excellent written and verbal communication skills, with the ability to clearly articulate a strategic point of view. • Strong aesthetic sensibility is a plus.

Benefits

• Competitive salary • Remote flexibility • Comprehensive benefits • Room to grow your career