Growth Marketing Manager

October 30

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Description

• Own and drive inbound lead generation strategies to deliver on key pipeline targets. • Craft value propositions, buyer personas, and targeted messaging based on both current and emerging customer use cases. • Execute, and optimize multi-channel marketing campaigns to drive demand and conversion through digital channels, content marketing, SEO, social media, and paid advertising, ensuring the message reaches the right audience. • Utilize Salesforce, Intercom, and other tools to manage lead flow, track performance, and maximize lead-to-opportunity conversion rates. • Own the marketing funnel from lead acquisition to conversion, ensuring a steady flow of qualified leads to hit monthly and quarterly pipeline goals. • Implement growth initiatives for free, trial, and self-serve offerings, optimizing revenue-driving activities like email campaigns, in-app messaging, and targeted content. • Develop life cycle strategies to promote customer adoption of trial products, drive quick value realization, and increase conversion to paid solutions. • Design and execute growth programs, including A/B testing, conversion rate optimization (CRO), and customer lifecycle marketing to drive engagement and conversion. • Oversee content and webinar creation, ad copy, and other marketing collateral to ensure cohesive and high-impact messaging across all channels. • Partner with sales to create high-value assets like case studies, product demos, and ROI calculators that can aid sales in closing deals.

Requirements

• 5+ years of experience in growth marketing or demand generation within a B2B SaaS environment, with a focus on driving inbound lead generation and conversion. • Proven hands-on experience with marketing automation and CRM platforms, particularly Salesforce, Marketo, and Intercom. • Experience managing third-party resources, including digital agencies, content writers, and freelancers to scale marketing efforts. • Deep understanding of B2B marketing, demand generation, and lead nurturing strategies. • Familiarity with content marketing, SEO, and SEM best practices. • Strong project management skills, with the ability to manage multiple campaigns and initiatives concurrently. • Data-driven with experience analyzing performance metrics and adjusting strategies based on insights. • Exceptional written and verbal communication skills.

Benefits

• Multiple Medical plans (one with $0 employee premium option) • Dental & Vision plans • 401k with company match and immediate vesting • Generous paid time off package and 11 paid holidays • And much more!