Senior Marketing Manager - Remote within Europe

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Human Edge

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Bringing Human Potential to Life

Integrated Talent Solutions • Strategic Workforce Planning • HR and Talent Strategy • Strategy and Implementation consulting • Workforce Strategy

11 - 50

Description

• Strategy implementation, positioning, messaging, and branding of products and services. • Design and implement account-based marketing campaigns to drive lead generation and advance web presence. • Work closely with cross-functional teams to ensure seamless execution of marketing initiatives. • Monitor and analyze campaign performance using marketing analytics tools. • Manage marketing projects from concept to completion. • Oversee the creation and organization of marketing content, including blog posts and social media updates.

Requirements

• 8-10 years of experience in Marketing with at least three years of hands-on experience with the online launch of B2B products and services. • Relevant experience in the Human Capital industry (nice to have). • English C2 or equivalent. • University degree (Bachelor), ideally in Marketing. • CRM experience to enable digital marketing and sales. • Analytic skills: effective at articulating data and insights for sales conversion. • Deep understanding of business models and marketplace trends. • Digital marketing skills, product launch, and campaign management. • Ability to address business problems with solutions that create new insights and drive better people decisions for our clients. • WordPress, LearnDash, WooCommerce, Hubspot, and other emerging tools are a big plus!