Senior Marketing Director - Demand Generation

6 days ago

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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Ignition

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Ignition is a platform designed to streamline the business workflows for professional services, accounting, tax, agencies, consultants, and financial service providers. It offers online proposal management, invoicing, client billing, contracts, and engagement letters to help businesses grow revenue, eliminate accounts receivable, automate workflows, manage scope creep, and manage client agreements. Ignition is used by over 7,500 businesses to automate their billing and payment collection processes, thus improving cash flow and efficiency. It integrates with accounting, practice management, and project management tools to enhance business operations. Ignition is particularly beneficial for solopreneurs and small businesses.

Enabling 'the modern practice'​ • Accounting • Automation • Communication • Engagement Letters

51 - 200 employees

🤝 B2B

💸 Finance

☁️ SaaS

💰 $50M Series C on 2021-11

📋 Description

• Ignition is seeking a data-driven B2B demand generation leader to accelerate our growth in North America. • As the Senior Director of Demand Generation, you will own the demand generation strategy and execution. • Reporting to the VP of Marketing, you will lead a high-performing team, drive pipeline and revenue growth, and optimize multi-channel marketing programs that convert prospects into paying customers. • You will be responsible for scaling predictable, repeatable acquisition strategies, leveraging digital, content, partnerships, events, ABM, and sales alignment to drive performance. • Your leadership will be critical in achieving pipeline, deal velocity, and customer acquisition goals while ensuring marketing and sales alignment to maximize revenue outcomes.

🎯 Requirements

• 8+ years of B2B demand generation experience, with a strong track record in SaaS and/or payments driving pipeline and revenue growth in North America. • Deep expertise in demand generation best practices, including ABM, inbound and outbound campaigns, paid digital (Google, LinkedIn, Meta, programmatic), SEO, content marketing, events, and partnerships. • Experience with CRM (HubSpot preferred), marketing automation, lead scoring, attribution models, and revenue forecasting. • Strong analytical skills with experience optimizing CAC, LTV, conversion rates, and pipeline velocity metrics. • Proven ability to partner cross-functionally with sales, product, and marketing teams to drive high-impact campaigns. • Experience leading and coaching high-performance marketing teams, with a track record of building repeatable, scalable acquisition programs. • Exceptional communication and presentation skills, with the ability to influence senior stakeholders and drive alignment across teams. • A strategic thinker with a bias for action, entrepreneurial mindset, and passion for growth marketing. • Bachelor's degree in Marketing, Business, Economics, or a related field (or relevant professional experience).

🏖️ Benefits

• Employee stock options • 401k employer matching • 20 days of accrued annual vacation plus 10 wellbeing days to prioritize yourself and your loved ones • Additional paid day off to celebrate your birthday, along with 2 paid days off a year for volunteering • Health, dental, and vision benefits • Annual education allowance reimbursement to support your professional development • Quarterly wellness allowance to invest in your personal wellness • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home • Personal tax return assistance (since we're in the accounting business!) • Paid parental leave