Senior Marketing Manager

6 days ago

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Ignition

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Enabling 'the modern practice'​ • Accounting • Automation • Communication • Engagement Letters

51 - 200

💰 $50M Series C on 2021-11

Description

• Reporting to the Global Marketing Director, Demand Generation. • Play a critical role in shaping and executing Ignition’s local marketing strategy for the US. • This is a hands-on, highly collaborative role that involves planning and delivering localized marketing initiatives to drive high-quality, engaged leads. • As part of the demand generation team, the focus is on localizing global marketing campaigns, optimizing regional marketing efforts, and coordinating closely with the sales team to ensure alignment and success in the US market.

Requirements

• Minimum 5 years of experience in a marketing management role, preferably in a B2B SaaS environment. • PLG and sales-led experience is highly desirable. • Thrives in fast paced environments with a bias for action. • Hands-on experience with HubSpot or other marketing automation systems. • Proven track record in product-led growth (PLG) marketing strategies. • Experience working closely with sales teams (SDRs and AEs) and aligning marketing strategies to drive pipeline growth. • Strong copywriting and communication skills, with experience localizing content for the US market. • Experience with running webinars, events, and digital marketing campaigns in a fast-paced environment. • Agile and data-driven mindset, with experience running A/B experiments and optimizing campaigns based on performance. • Experience working within a global marketing team, managing regional nuances while adhering to global strategy.

Benefits

• Employee stock options from day one • 401k program with employer matching • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones • Additional paid day off to celebrate your birthday, along with volunteering leave • Health, dental, and vision benefits • Annual education allowance reimbursement to support your professional development • Employee recognition program • Quarterly wellness allowance to invest in your personal wellness • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home • Personal tax return assistance (since we're in the accounting business!) • Paid parental leave