Senior Content Strategist, Consumer Marketing

November 15

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Included Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

📡 Telecommunications

Description

• We are seeking an experienced Sr. Content Strategist to lead and implement the content strategy for Consumer Marketing. • This role combines strategy and execution, creating messaging frameworks, content plans, and journeys that boost engagement and deliver measurable results. • The ideal candidate will drive innovation, establish foundational content, and collaborate with cross-functional teams to develop content strategies that increase member engagement. • This is a great opportunity to build a content strategy function and contribute to impactful marketing efforts.

Requirements

• Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field. • 7+ years of experience in content strategy, marketing, and messaging with a proven ability to develop and execute content plans that drive results. • Expertise in journey mapping, messaging frameworks, and persona-driven content strategies. • Strong experience in creating consumer messaging aligned with organizational goals. • Excellent project management and cross-functional collaboration skills. • Data-driven decision-maker with strong strategic judgment to navigate complex challenges. • Exceptional communication and leadership skills, with the ability to inspire and build trust across teams. • A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.

Benefits

• Remote-first culture • 401(k) savings plan through Fidelity • Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance) • Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents • Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”) • 12 weeks of 100% Paid Parental leave • Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance • Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) • 11 Holidays Paid with one Floating Paid Holiday • Work-From-Home reimbursement to support team collaboration and effective home office work • 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations