Senior Director - Public Relations & Brand

September 29

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Included Health

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Description

• The Sr. Director of Public Relations & Brand will drive consistent brand messaging across all external channels and lead the execution of the company’s core PR program, including media relations, thought leadership, speaking opportunities, and awards programming. • This individual will measure progress against brand-level goals to enhance awareness, understanding, and engagement across key channels and audiences. • They will monitor industry trends to maintain the brand’s relevance and competitiveness and will also liaise with non-market-facing teams to ensure brand priorities are integrated into all workflows and deliverables. • Key responsibilities include codifying the brand’s voice, tone, and visual identity in partnership with content creators and creative leadership, ensuring consistency across all touchpoints and channels. • The Sr Director of PR & Brand will also manage the proactive media relations strategy, working closely with internal teams and external agencies to position Included Health in relevant media stories. • Additionally, they will lead the strategy for earned speaking slots and awards recognition. • This role is responsible for developing the functions long-term direction, and goals as well as the PR roadmaps, which includes publication goals, event stages, and awards that showcase Included Health’s leadership in clinical excellence, innovation, and employer solutions. • The Sr Director of PR & Brand reports to the Vice President of Corporate Communications and works closely with team members focused on social media strategy, brand content, and thought leadership. • The ideal candidate will bring vision, creativity, collaboration, and accountability to lead a high-performance program that aligns with the company’s mission and impact.

Requirements

• Bachelor’s Degree: A degree in Public Relations, Communications, Journalism, Marketing, or a related field. • Extensive Experience: At least 12-15 years of experience in brand leadership and public relations, with a significant portion of that in the healthcare or digital health sector. • Leadership Experience: Proven experience in managing PR teams and projects. • Industry Knowledge: In-depth understanding of the digital health and broader healthcare industry, including key trends, challenges, and opportunities. • Media Relations: Strong relationships with healthcare, business, technology and consumer media and a track record of securing media coverage. • Crisis Management: Experience in developing and executing crisis communication plans. • Strategic Thinking: Ability to develop and implement comprehensive brand strategies aligned with business goals. • Communication Skills: Exceptional written and verbal communication skills, with the ability to craft compelling narratives. • Analytical Skills: Proficiency in analyzing media coverage and brand metrics to inform strategies. • Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously. • Creativity: Innovative thinking and the ability to develop unique PR/brand campaigns. • Digital Literacy: Familiarity with digital media platforms, social media, and emerging communication technologies. • PR Tools: Proficiency in using PR software and tools for media monitoring, press release distribution, and performance measurement. • Leadership: Strong leadership qualities, with the ability to inspire and work within a team. • Collaboration: Ability to work effectively with cross-functional teams and external partners. • Resilience: Capacity to handle high-pressure situations and adapt to changing circumstances. • Vision: A forward-thinking approach with the ability to anticipate industry trends and position the company accordingly.

Benefits

• Remote-first culture • 401(k) savings plan through Fidelity • Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance) • Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents • Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”) • 12 weeks of 100% Paid Parental leave • Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance • Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) • 11 Holidays Paid with one Floating Paid Holiday • Work-From-Home reimbursement to support team collaboration and effective home office work • 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations