Head of Marketing

December 4

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Incognito Software Systems

WebsiteLinkedInAll Job Openings

device provisioning • ip address management • service activation • network intelligence • IoT Device Management

201 - 500 employees

Founded 1992

📡 Telecommunications

☁️ SaaS

🏢 Enterprise

Description

• As the Head of Marketing at Incognito, your mission is to create and execute a comprehensive field marketing program that guides potential customers through their entire buyer’s journey. • Your goal is to generate fresh, sales-qualified leads. • Your responsibilities include leading a small team, defining buyer personas, crafting marketing campaigns, producing compelling content, and leveraging marketing automation tools. • You will also track key performance metrics, fine-tune campaigns, and adapt strategies for optimal impact. • Collaborating with the sales team, product groups, and other stakeholders, you’ll establish a program that boosts customer awareness and drives lead generation. • You will develop and execute comprehensive field marketing strategies aligned with overall marketing objectives and business goals, identify key target markets, customer segments, and geographic regions for focused marketing efforts, and shape and implement a company-wide field marketing program. • You will direct inbound, outbound, and account-based demand generation activities and lead HubSpot marketing automation system utilization. • You will manage demand generation, event, and overall marketing budgets and forecasts and tackle challenges and conflicts within the demand generation process. • You will act as the organization’s liaison to external parties—media, stakeholders, and potential clients—to build strategic partnerships. • You will develop and execute integrated marketing campaigns across various channels (in-person, virtual, and social media) to drive demand generation, lead acquisition, and pipeline acceleration.

Requirements

• Bachelor's degree in marketing, business administration, or a related field • Significant experience in field marketing or related roles, with demonstrated success in driving demand generation and revenue growth in SaaS/software industries. • In-depth knowledge of B2B marketing principles, techniques, and best practices, including demand generation, lead generation, and sales enablement. • Strong strategic thinking and ability to translate business goals into effective field marketing strategies and plans. • Excellent leadership and team management skills, with a track record of building and developing high-performing teams and collaborating effectively with cross-functional teams and stakeholders at all levels of the organization. • Proven experience in planning and executing successful field marketing campaigns, events, and programs. • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions. • Experience in managing budgets and allocating resources effectively. • Familiarity with marketing automation platforms, CRM systems, and analytics tools. • Exceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona. • Comfortable working with complex technical products. • Self-Starter – able to set their own daily work tasks and deliver results without daily supervision. • Proactive, quick learner – Takes the initiative to reach out to others and learn new things. • Energetic and creative, with an attention to detail. • Ability to travel globally ~25% of the year.