Demand Generation Manager

September 19

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InfluxData

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Database • IoT • Monitoring • InfluxDB • Telegraf

201 - 500

Description

Develop and execute short- and long-term multi-channel global campaigns (emails, webinars, advertising, field events) to drive leads and the sales pipeline. Partner closely with Sales and Content teams to optimize demand generation campaigns for our target audiences. Work with our events manager to develop our trade show and virtual event presence. Become a principal administrator of email marketing campaigns, overseeing technical setup, audience segmentation, A/B testing, and campaign optimization. Collaborate with SDR teams to educate them on campaigns and follow-up strategies while also monitoring the execution and outcomes of these follow-ups. Develop and support ABM plays by partnering with marketing, content, and sales. Work closely with sales and marketing operations to support and develop processes and campaign execution for both inbound and outbound lead generation. Continuously monitor and seek opportunities to improve campaign effectiveness. Manage demand generation budgets and forecasts.

Requirements

4+ years of experience in marketing, preferably in a B2B SaaS or developer-focused company A highly motivated, self starter attitude, who thrives wearing multiple hats in a fast-paced organization. The ability to work independently and collaboratively within a team environment, with a strong sense of ownership and accountability. Proven experience developing and executing demand generation and digital marketing campaigns and programs that drive conversions and sales pipeline. Experience monitoring and optimizing campaigns and programs. Experience with Salesforce and Marketo. Strong communication and disciplined project management skills with ruthless attention to detail.

Benefits

Medical/dental/vision insurance with 100% coverage for employees and dependents Company contribution to your FSA Flexible Time Off - take the time you need Life Insurance, short and long term disability insurance 401(k) Wellness programs Annual professional development budget Financial planning and legal advice