B2B Growth Marketing Manager

April 11

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Logo of Instacart

Instacart

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

Grocery Delivery • online grocery

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

📋 Description

• We're transforming the grocery industry. • Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. • While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. • Create demand and lead generation strategies across platforms that drive awareness, engagement, leads, and sales for the Enterprise team. • Continuously optimize campaigns, testing formats, content, audiences and other variables. • Responsible for the planning, execution, and management of Retailer-facing CRM programs, including monthly newsletters, nurture campaigns, event follow-up and others via SalesForce Account Engagement (Pardot). • Owns the strategy, development and execution of all paid media across paid social and paid search. • Partner with Product and Product Marketing to support go-to-market strategies with channel marketing plans.

🎯 Requirements

• 6+ years of experience in a B2B digital marketing or channel marketing role at a B2B SaaS company • Proficiency in marketing automation tools (SalesForce Account Engagement) • Thrives in a fast-paced, cross-functional role • Self-starter that proactively seeks opportunities where marketing can uniquely support the Business Development organization • Creates a culture of experimentation, learning, and a growth mindset. • Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps. • Deep understanding of the market, applied technologies, and domain expertise in channel marketing • SaaS growth experience • Experience with marketing automation and CRM platforms (eg. Pardot, Salesforce or similar) • Knowledge of Google Analytics, Google Ads Manager, LinkedIn Advertising • Lead generation experience • Ability to interpret complex data to make informed decisions • B2B marketing experience

🏖️ Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. • Offers may vary based on many factors, such as candidate experience and skills required for the role. • This role is eligible for a new hire equity grant as well as annual refresh grants. • Read more about our benefits offerings here.

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