Marketing Manager - Contract

March 11

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Instacart

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Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

Grocery Delivery • online grocery

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

📋 Description

• We’re looking for a Contract Marketing Manager who will own the marketing strategy and execution for in market Caper Carts. • This person will collaborate closely with the Ops, Finance, Product and BD teams to ensure Caper Carts are successful in market post launch. • As a member of the Caper marketing team, you’ll be responsible for developing in store campaign strategies that drive customer retention and loyalty. • This is a remote-based contractor role that will report to Caper’s lead Marketing Manager. • This is an exciting opportunity to shape the future of Instacart with one of its most cutting edge products- The Caper Cart. • This person will manage all existing retailer marketing relationships and assist with new launches. • Serve as the one main point of marketing contact for existing retailers with Caper Carts on ongoing store management and optimizing marketing workflows. • Partner with operations and customer success teams to execute ongoing marketing plans and measure success. • Own the marketing strategy for usage retention and churn mitigation at existing retailers. • Collaborate with Director and Senior Managers to develop and refine strategic approaches. • Support Sr Marketing Manager on Go-to-market launches conducting store walks, creating marketing packages, and coordinating with vendors and teams to ensure seamless deployments. • Create expansion playbooks and work with the Operations team to ensure smooth execution of new initiatives and seamless integration across all retail locations. • Gather Data, Formulate Insights, and Articulate Strategic Opportunities.

🎯 Requirements

• Bachelor's Degree preferred • 4+ years of experience with in-store/retailer marketing • Experience executing marketing campaigns in store • Excellent written and verbal communication skills; ability to interact at senior levels of the organization • Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment • Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes • Critical thinker with a growth mindset.