Market and Customer Experience Research Program Manager

November 4

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Inteleos

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Description

• The Market and Customer Experience Research Program Manager position exists to enhance customer satisfaction and support strategic directions by leading comprehensive market research initiatives and gathering actionable insights into customer experiences. • Utilizing advanced research methodologies and technology, this position plays a pivotal role in shaping the organizations understanding of market trends, competitive dynamics, and customer preferences. • By translating research findings into actionable recommendations, this role aims to optimize customer satisfaction, retention, and overall business performance, contributing to the long-term success and growth. • The Market and Customer Experience Research Program Manager will promote and support the Inteleos culture of inclusivity. • Develop and execute comprehensive market research strategies to identify market trends, competitive landscape, and customer segments; • Design and implement qualitative and quantitative research studies to gather insights into customer experiences, satisfaction levels, and loyalty drivers; • Utilize various research methodologies, including surveys, focus groups, interviews, and data analytics, to collect and analyze data effectively; • Collaborate with cross-functional teams, including marketing, product development, and business development, to integrate research findings into business strategies and initiatives; • Lead the evaluation and selection of research tools and technologies, with a specific focus on Qualtrics or similar platforms, to enhance research capabilities; • Stay current with industry trends, best practices, and emerging technologies in market research and customer experience management; • Translate research findings into actionable recommendations and insights to improve customer satisfaction, retention, and overall business performance; • Present research findings, reports, and recommendations to key stakeholders and senior management in a clear, concise, and compelling manner; • Monitor and track key performance indicators (KPIs) related to customer experience and satisfaction to assess the impact of implemented research recommendations; • Ensure data integrity and compliance with relevant privacy laws and company policies in all research activities, including the handling of customer data; • Oversee the end-to-end management of research projects, ensuring timely execution, resource coordination, and alignment with business objectives; and • Other duties as assigned.

Requirements

• Bachelor’s Degree or Certification in Market Research, Marketing, or equivalent experience in related field; • Minimum of five years of experience in market research or customer experience management; • Proven experience in designing and implementing research studies, analyzing data, and synthesizing insights to inform business decisions. • Strong proficiency in research tools and technologies, such as Qualtrics, SPSS, or similar platforms, with a focus on survey design, data collection, and analysis; • Demonstrated expertise in both qualitative and quantitative research methodologies; • Excellent analytical skills with the ability to interpret complex data sets and translate findings into actionable recommendations; • Exceptional communication and presentation skills, with the ability to effectively convey research findings to diverse audiences; • Demonstrated leadership and team management skills, with the ability to motivate, mentor, and develop team members; • Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines; • Experience in project management specific to research projects, ensuring timelines, budgets, and objectives are met; • Proficiency in data visualization tools such as Tableau, Power BI, or similar platforms to effectively present data insights; • Knowledge of data privacy regulations (e.g., GDPR, CCPA) and ethical considerations in research; • Adaptability and flexibility in responding to changing business needs, customer behaviors, and market conditions; • Proven ability to work effectively with diverse teams and stakeholders, demonstrating cultural awareness and sensitivity in research practices and customer interactions; • Experience navigating cultural dissonance and integrating diverse perspectives into research findings, ensuring insights are inclusive and representative of various customer backgrounds; • Strategic thinking and problem-solving abilities, with a results-oriented mindset and a focus on driving continuous improvement.