Director of Media

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Intelligent Demand

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Demand Generation • Online Marketing Strategy • Marketing Automation • Content Marketing • Email Marketing

51 - 200

Description

• The Media Director manages and directs the Media team at Intelligent Demand (ID). • As the agency’s leading Media strategist, the Media Director is a senior consultant responsible for fostering strong relationships with ID’s enterprise level B2B clients. • Guide both the strategic vision and tactical execution of media programs and manage a diverse portfolio of B2B clients. • Drive ROI through all media programs and lead client strategy across existing books of business. • Recognize and capture new Media opportunities with current clients and partner with business development to identify and win new Media business. • Work with clients and ID teammates to proactively understand client needs and goals surrounding paid, earned, and owned media. • Grow ID’s Media-related pipeline and revenue, and manage overall Media budget accuracy, financial reconciliations, and invoicing for the department. • Serve as the leading voice for all media strategy and execution across the agency. • Build strong relationships with both ID clients and employees to generate trust and satisfaction in every interaction. • Streamline media operations to enhance campaign execution and delivery ensuring seamless integration across all media channels. • Lead the Media Specialty Team and enable team members with tools, processes, and training to foster innovation.

Requirements

• Several years of experience personally leading Media strategy for enterprise level B2B companies. • Multiple years of team leadership experience with examples of your ability to grow and develop team members, manage a department-wide budget, and drive organizational effectiveness. • Demonstrated proficiency with the Media-related channels and tactics used in brand awareness, demand generation, account-based, and engagement marketing, including, but not limited to email, website, paid search, organic search, content marketing, social media, and cost per lead programs. • Deep understanding of the differences between Media strategies and when to leverage each of them (i.e. demand gen vs AB vs brand awareness). • Extensive hands-on experience using advertising technologies (ex. AdWords, Retargeting, AB platforms) and reporting/analytics technologies (ex. Google Looker Studio or other BI/reporting tools, SEO tools, etc) in a certified, highly skilled, best-practices-driven way. • Practical knowledge of basic data strategy and data management functions, including account and persona modeling, list management, data cleansing, data normalization, data segmentation, data enrich/append techniques, etc. • Examples of expanding current client books of business, identifying new business opportunities, and winning new business. • Passion for the value that Media strategy has on business objectives and revenue growth goals. • Previous agency experience is highly preferred.