Growth Marketing Lead

July 29

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Arbor

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Description

• As Arbor’s Growth Marketing Lead you will help spearhead our customer growth efforts across our most important digital advertising channels. • You will focus on scaling our paid digital channels while interfacing with the team to holistically take our growth to the next level. • Lead the strategy, planning, execution and day-to-day optimization of paid performance marketing efforts across Meta, Tiktok and Google • Use your analytical mindset to develop and implement measurement methodologies that enable understanding of scaling opportunities, diminishing returns, attribution and trends • Manage the creative pipeline from start to finish in coordination with the team and outside resources • Use behavioral insights and user research to help inform new creative concepts and experiments • Plan and conduct A/B experiments across the top of the funnel to drive meaningful performance improvements • Own your monthly/quarterly growth plan, budget and results by channel

Requirements

• Bachelor's degree • 5+ years B2C marketing experience • 7+ years of marketing experience • Deep experience with the Meta, Tiktok and Google ad platforms • Deep experience applying statistical methodologies and analytics to your media buying process • Experience measuring and implementing attribution systems • Experience owning the creative pipeline process • Experience marketing in financial services, home services or energy a plus • Mix of agency and in-house experience a plus