Marketing Operations Manager

2 days ago

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Paradigm

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Description

• Own, administer, optimize, and build upon our websites, Salesforce, and marketing automation tool stack • Own the day-to-day configuration, support, maintenance, and improvement of our Salesforce instances and integrations • Build and refine the metric tracking / reporting infrastructure • Establish, configure, maintain, and continuously improve our Salesforce integrations with third party applications • Develop a strategic roadmap for site optimization and marketing automation improvement • Optimize lead to cash workflow efficiency • Performing database maintenance tasks • Managing internal support requests for Salesforce and related integrations • Maintain marketing automation best practices

Requirements

• 3+ years of experience in in a fast-paced, demand generation focused marketing organization, ideally at a SaaS company • Proven experience with Salesforce Classic and Lightning (Salesforce certification preferred) • Experience in website administration and various CMS applications (e.g. Instapage, Wordpress, etc.) • Applicable knowledge of HTML5, CSS3, JavaScript, jQuery preferred • Advanced understanding and use of Google Tag Manager • Experience integrating Salesforce with other third-party applications such as Zendesk, Intercom, Mailchimp, ActiveCampaign, HubSpot, Zapier, and Marketo • Google Analytics, Salesforce, and HubSpot experience for goals, attribution and BI purposes • Excellent analytical skills and experience measuring data-driven marketing programs • Bachelor’s degree in Business Administration, Management, Analytics, Operations, Economics, Computer Science, or related field

Benefits

• 401k matching • medical, dental and vision healthcare coverage • FSA • competitive PTO • sick days • holidays