Director, Product Marketing - Lifecycle Marketing

February 24

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Kajabi

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Since its founding in 2010, Kajabi has empowered knowledge entrepreneurs who are serious about their business to achieve success online. With its robust, ever-expanding set of tools and features, Kajabi’s all-in-one knowledge commerce platform leads the industry and helps people to turn what they know into what they do.

membership sites • CRM • marketing software • lead generation • online courses

201 - 500 employees

💰 $550M Private Equity Round on 2021-05

📋 Description

• As Director of Product Marketing and Lifecycle Marketing, you will own the messaging & positioning of Kajabi. • Your work will establish us as a trusted partner for creators worldwide, requiring close partnership with Marketing and Product teams. • Grow and lead a high-performing product marketing & lifecycle marketing team. • Own the strategy for bringing our ambitious product roadmap to market and attracting new customers. • Own customer lifecycle marketing strategy and roadmap, creating segmented lead nurturing strategies. • Help define Kajabi's category through effective messaging and positioning. • Develop and optimize a comprehensive, value-focused monetization strategy. • Represent the voice of the customer by collaborating with the customer experience team.

🎯 Requirements

• 10+ years of experience in B2C/SMB marketing for digital companies on a global scale. Deep experience in both product marketing and lifecycle marketing. • 5 + years as a marketing leader, building and scaling marketing teams. • Proven leader who has worked cross-functionally and been directly responsible for important business outcomes. • Proven talent management experience with the ability to attract, cultivate, and retain top performers in a world-class marketing organization. • Strong collaborator at the leadership level while also being comfortable doing the day-to-day blocking and tackling work required to scale the organization. • Technical competence with best in class and emerging marketing technologies, platforms and resources with a focus on subscription businesses. • Strong overall business acumen and ability to successfully interact with board members and investors.

🏖️ Benefits

• Company paid premiums for medical, dental and vision insurance for self and family • Company sponsored HSA account • Company 401K, 100% match up-to 6% of employee contributions • Flexible vacation policy • Telecommuting • Fitness incentives package • Company funded mental health resources • Wellness perks • Casual Dress