Director, Product Marketing

February 17

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+26 more states

🌵 Arizona – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote

💵 $149.8k - $187.2k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Niche

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Niche is a platform that simplifies the search for educational institutions, ranging from K-12 schools to colleges and graduate schools. It provides users with data, reviews, and insights to help them find schools that fit their individual needs. Niche offers tools for comparing schools, tracking the application process, and accessing scholarships and financial aid information, making it easier for students and families to navigate the education landscape.

education • college • university • ratings • scholarships

201 - 500 employees

Founded 2002

📚 Education

🏪 Marketplace

🤝 Non-profit

📋 Description

• As Director of Product Marketing at Niche, reporting to the VP of B2B Marketing, you will lead a small and high-impact team responsible for the core positioning, messaging, and go-to-market strategy of our products. • Your work will drive meaningful engagement with our clients—higher education institutions and K-12 schools—helping them better serve students and families. • You'll become a trusted partner across product, marketing, sales, and other departments to bring products to market in uniquely Niche ways and ensure strong product-market fit. • Your focus will primarily be on enrollment officers, CFOs, provosts, college presidents, and heads of school, while also harnessing our user-facing products to drive differentiation. • This is an exciting opportunity to shape the product marketing function at Niche, defining its role and impact at scale during a critical time of growth in the education sector.

🎯 Requirements

• 10+ years of marketing experience, with a strong track record in product marketing, go-to-market strategy, and brand management • Experience working in industries with complex business models, major competition, or regulatory challenges—ideally within education technology, SaaS, or a related field • Proven ability to drive business results through strategic product marketing in growth-stage companies targeting business and consumer audiences • Expertise in articulating the essence of complex products and the value they provide, with strong skills in messaging hierarchy and content strategy • Deep understanding of the education market, including the needs of higher education and K-12 institutions, key decision-makers, and competitive landscape • Knowledge of best-in-class product marketing frameworks and the ability to adapt them for Niche's specific needs to drive differentiation and growth • Hands-on approach with a willingness to create messaging, pitch decks, and marketing assets alongside your team • Strong written and verbal communication skills, with the ability to present effectively to executive leadership • Leadership presence and interpersonal skills, capable of influencing and motivating cross-functional teams, particularly in product, marketing, sales, and client success • Proactive, solutions-focused mindset with a strategic vision and an ability to balance analytical rigor with intuitive decision-making

🏖️ Benefits

• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage • Flexible Paid Time Off Policy • Stipend that allows you to build your work from home office in a style and function that suits your personal preferences • Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents • Meaningful 401(k) with employer match • Your ideas and work will make an immediate impact on our company and millions of users • You will join a team that cares about you, our mission, our work - and celebrates our wins together!