Lifecycle Marketing Specialist

15 hours ago

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Katapult

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Online Integration • Lease to Own • Financing • e-Commerce • Financial Technology

51 - 200

Description

• Create and execute compelling lifecycle marketing campaigns for current and prospective customers • Responsible for day-to-day execution of B2C marketing automation programs • Setup, maintenance, and reporting of email, SMS, and integrated marketing programs • Collaborate with cross-functional teams for seamless execution • Develop creative briefs and engaging copy for omni-channel campaigns • Design and implement email and SMS campaigns from building to quality assurance and scheduling • Review messaging for optimization, user-friendliness, and correct rendering • Support strategic programs through various customer lifecycle campaigns • Create targeted audiences and segments for messages to drive revenue • Execute email/SMS marketing calendar and maintain project tracking in Asana • Minimize database churn across program touchpoints • Leverage customer data for personalized messaging and trigger events • Plan A/B tests for continuous optimization and improvement • Ensure program assets adhere to email regulations and best practices

Requirements

• At least 2 years of full-time experience in email marketing • Hands-on experience working with marketing automation platforms for email marketing like Braze, HubSpot, Iterable, and Insider • Proven work experience in engaging and analyzing email marketing database performance • Experience building an email marketing campaign from scratch • Positive, constructive, highly organized and proactive work style • Desire and ability to work remotely • Professional, honest, and committed to supporting and growing company culture • Clear and concise communication and presentation skills • Proficiency using cloud-based software like Microsoft Office, Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom, Contentful, Confluence • Detailed knowledge of email regulations and best practices • Campaign analytics, HTML/CSS, A/B Testing, and other CMS