Digital Marketing Consultant

5 days ago

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Description

• Provide actionable insights and data-driven recommendations in support of digital marketing initiatives. • Monitor, analyze, and optimize digital marketing performance across various channels. • Analyze data from digital campaigns, website performance, and customer engagement to measure ROI. • Create detailed performance reports and dashboards. • Collaborate with agencies and Marketing Director to optimize campaigns. • Conduct A/B testing to improve ad performance. • Monitor website performance using tools like Google Analytics. • Identify opportunities for improving organic traffic through content optimization. • Support the marketing team in mapping and analyzing the customer journey. • Conduct competitive analysis to benchmark performance and uncover opportunities for differentiation.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. • 3-5 years of experience in digital marketing analytics, campaign optimization, or a similar role. • Proficiency in Google Analytics, Google Ads, Google Console, SEO tools (e.g., SEMrush, BrightEdge), and CRM platforms (e.g., Salesforce, HubSpot). • Experience with data visualization tools (e.g., Tableau, Power BI) is a plus. • Strong problem-solving ability, attention to detail, and excellent communication skills. • Ability to translate complex data into actionable insights for stakeholder audiences. • Analytical mindset with the ability to interpret complex data. • Self-starter with excellent time management and prioritization skills. • Collaborative team player who thrives in a fast-paced environment. • Customer-focused and results-oriented approach to decision-making.