CRM Marketing Manager

18 hours ago

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Kindred Bravely

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apparel • maternity • breastfeeding • lingerie • remote work

51 - 200

Description

• Kindred Bravely is looking for a data-driven and innovative CRM Marketing Manager to help empower moms. • Ideal candidate will have a strong background in eCommerce analytics, email and SMS, and lifecycle marketing. • Reporting to the Marketing Director, shape customer engagement strategy and improve retention and lifetime value.

Requirements

• Own and drive the overarching CRM strategy across key channels, including email, SMS, direct mail, and loyalty programs, ensuring cohesive and data-driven campaigns that enhance customer engagement and retention. • Continuously improve email and SMS campaign performance through advanced segmentation strategies, personalization, and A/B testing, driving higher engagement, conversion rates, and improved customer retention. • Manage and test behavioral-based marketing automation via email and SMS to improve conversion and find new retention revenue opportunities. • Leverage data from multiple platforms (Klaviyo, Attentive, Shopify, Lifetimely) to analyze customer behavior and trends, uncovering opportunities to increase customer lifetime value and improve marketing effectiveness. • Utilize subscriber behavioral data to identify high-value customer segments and develop targeted marketing strategies to increase revenue and reduce churn. • Oversee on-site lead capture efforts with a comprehensive lead nurturing strategy, optimizing conversion rates and customer acquisition through personalized, data-backed approaches. • Partner with the Paid Media team to identify customer opportunities and co-create innovative strategies for re-engagement, driving customer loyalty and reducing churn. • Own weekly and monthly reporting across all CRM channels, continuously analyzing performance metrics to identify optimization opportunities and enhance campaign results. • Oversee email and SMS marketing calendar and go-to-market strategy in partnership with the Email Marketing Specialist. • Collaborate with Site Merchandising and Paid Media to implement learnings and improve customer experience, Conduct customer surveys, analyze findings, and work with cross-functional partners to act on insights, ensuring feedback is integrated into future marketing initiatives. • Implement and support an innovative and comprehensive strategy for a loyalty and referral program, ensuring its successful implementation in collaboration with the eCommerce team and evaluating success and optimization post-launch to drive continuous improvement. • Refine customer journey maps, identifying critical touchpoints and areas for improvement across the lifecycle. • Manage and mentor the Email Marketing Specialist, fostering a collaborative and high-performing CRM marketing function.

Benefits

• Competitive salary and benefits package. • Monthly reimbursement for spending on a "Random Act of Generosity". • 40% off product discounts on the Kindred Bravely and 15% off for friends and family!