Senior Product Marketing Manager

April 1

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Knowledge Anywhere

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Knowledge Anywhere is a provider of a feature-rich Learning Management System (LMS) designed to streamline and enhance corporate training programs. The company offers a centralized platform that allows businesses to create, manage, and track training courses for employees, customers, or partners. The LMS includes advanced features such as assessments with AI, badges & leaderboards, course conversion tools, and reporting & analytics, among others. Knowledge Anywhere caters to various industries such as financial services, healthcare, manufacturing, and more. They also provide custom course development, a large course library, and virtual reality training solutions to meet diverse training needs. With a focus on compliance, employee onboarding, and talent development, Knowledge Anywhere aims to improve training efficiency and drive organizational growth.

Corporate eLearning Solutions • Learning & Development • Online Training • Virtual Classrooms • Learning Management Systems

11 - 50 employees

Founded 1998

☁️ SaaS

📚 Education

🏢 Enterprise

📋 Description

• As a Sr. Product Marketing Manager II, you’ll lead go-to-market strategies for cross-brand product launches. • This role will collaborate closely with brand marketing/GTM teams and product management to develop strategic marketing content and execute integrated campaigns that drive awareness, demand, and adoption. • This highly visible role requires building trust and working closely with key executives, internal teams, and brand partners. • An entrepreneurial spirit is necessary in this fast-paced position, working closely with in-development products, and adjusting marketing campaigns and strategies in real-time as roadmaps change. • Ultimately, you will be the glue that brings a product and its target users together, binding our GTM strategy to the tactics and stakeholders needed to drive success. • Lead persona-centric Go-to-Market (GTM) campaigns and strategies for new product launches. • Collaborate with product management to understand and determine value propositions and target audiences. • Design and deliver compelling presentations that communicate complex issues and illustrate findings, ideas, and recommendations. • Keep a pulse on market and customer trends.

🎯 Requirements

• 7+ years of product marketing or related marketing experience. • Expert in positioning and messaging, with a focus on customer and market insights, excellent copywriting and a sharp eye for detail. • Proven success leading cross-functional teams to deliver marketing campaigns and initiatives. • Creative and innovative thinking, with an innate curiosity and a data-led decision-making approach. • Strong project management skills with a self-starter ability to multitask and meet deadlines. • Executive presence and ability to command a (virtual) room. • Ability to influence others and build trust quickly across a matrixed organization. • Strong PowerPoint skills with the ability to streamline information and deliver executive-ready presentations for C-Suite and Sr. Management. • Bachelor’s degree in marketing or a related field. • Experience in the real estate industry or PropTech is a plus. • Experience in HubSpot and Canva is a plus.

🏖️ Benefits

• EOE including disability/veteran • At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position