Growth Marketing Manager - Mobile

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Kraken Digital Asset Exchange

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Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

Bitcoin • Litecoin • Dogecoin • Ethereum • Cryptocurrency

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Drive app growth campaigns: You’ll work with cross-functional stakeholders in marketing and product to pounce on key industry events, set up campaigns and drive users into our apps to transact, share, etc. • App store optimization (ASO): Leading efforts to improve organic traffic through metadata optimization, keyword and category strategy, and app SEO across all Kraken mobile apps. • Localized app store strategies: Managing and optimizing localized app store pages to drive growth in key global markets. • Conversion rate optimization (CRO): Collaborating with the CRO team to support app store experiments that maximize install conversion rates. • Referral growth: Developing and optimizing mobile refer a friend and incentive programs. • Data-driven decision making: Using analytics tools to track, measure, and optimize organic growth performance. • Reputation management: Improving our app store reviews and ratings. • Competitive and market research: Staying ahead of industry trends, competitor ASO strategies.

🎯 Requirements

• Mobile growth expertise: Demonstrated experience driving organic user acquisition for mobile apps at a top-tier brand. • Data analytics skills: Strong proficiency in data analysis, with experience using tools like Appsflyer, Mixpanel, Tableau, App Store Connect, Google Play Console, and third-party ASO tools. Ideally, you have experience with on and offchain data analysis. • Deep understanding of growth fundamentals: Knowledge of growth models, virality mechanics, k-factor optimization, referral strategies, and conversion funnels. • App store optimization (ASO) mastery: Proven ability to optimize metadata, improve keyword rankings, and enhance store page conversions. You should have experience driving growth on top-tier mobile apps. • Strategic and creative thinking: Ability to balance data-driven decision-making with creative problem-solving to drive meaningful growth. We’re looking for someone who knows best practices and can add incremental value beyond that. • Passion for crypto: Strong interest in blockchain technology, digital assets, and the evolving financial landscape. • Collaboration and communication: Ability to work cross-functionally with marketing, product, design and engineering teams to align on strategies and execute growth initiatives.