Growth Strategist

February 15

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Variety

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Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com

51 - 200 employees

📋 Description

• We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience to join our team. Your primary focus is to build and grow our flagship product(s) to a mass market audience and acquire $10M+ in new customer revenue profitably. • You will lead two teams each comprising a copywriter, creative strategist, and a media buyer to execute against growth objectives. You’ll meet with Growth Strategists to exchange ideas regularly and learn from each other. • You’ll also collaborate with cross-functional teams leading Amazon.com expansion, retention, data, customer service, and other key business capabilities. The best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory.

🎯 Requirements

• At least 3 to 5 years of relevant experience working with DTC brands as a media buyer. • Strong “builder” desire - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. • Strong analytical skills - ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance. • Persuasion skills - Some experience in direct response copywriting and persuasion principles - including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc. • Strong media buying skills - experience managing and scaling 5 to 6 figures in ad budget a day profitably, experimenting with different campaign structures, influencer whitelisting, and manual bid strategies. • Strong project management skills - ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable • Strong project coordination skills - ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines • Other important soft skills - resourcefulness, organization, independent, problem-solver • Other important hard skills - interest in creative performance and testing, persuasion, and general marketing skills