Director - Growth

3 days ago

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Kyte

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car sharing • technology platform • automotive • mobility • shared mobility

51 - 200

Description

• Kyte is a Series B technology platform focusing on seamless car delivery • As Head of Growth, lead the growth function and brand strategy • Manage marketing channels and performance across various platforms • Collaborate closely with Engineering and Finance teams

Requirements

• Minimum 5+ years of Growth experience, within high-performing agencies or brands • Experience driving local (market-specific) growth through paid and organic channels • 3+ years experience with Google Ads, Meta Ads, and app advertising; experience scaling accounts from zero to 6-7 figures monthly while maintaining efficiency • Experience building brand and affiliate partnerships, ideally locally within the NY region • Experience planning, testing and executing promotions • Strong understanding of performance marketing concepts and metrics (e.g., lift testing, incrementality, attribution, retention, ROAS, LTV/CAC) • Experience with marketing attribution; understanding of the basic mechanisms of click-based attribution and in-platform attribution • Experience with conversion tracking implementation; ability to audit and improve Google Ads, CAPI, and other tracking implementation • Experience with demand and spend forecasting • Experience working closely with Analytics, Engineering, Creative • Strong copywriting skills and attention to detail • Strong Excel modeling and analytics skills • Experience using BI platforms

Benefits

• Comprehensive Medical, Dental, & Vision Health Insurance (Individuals 100% Covered, Dependents 80% Covered) • 401(k) Retirement Plan • $200 Monthly Commuter Benefit • $75 Monthly Flexible Wellness Benefit • Annual WFH Stipend (Remote Employees) • Significant Kyte Rental Discount • Annual Company-wide Offsite • Annual Learning and Development Budget