Growth Marketing Manager

4 days ago

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Labcorp

WebsiteLinkedInAll Job Openings

10,000+

💰 Post-IPO Debt on 2019-06

Description

• Own integrated campaign, event, ABM, webinar and conference strategies and campaign calendar that drive lead acquisition with our target market • Partner with Commercial leaders to align on target audiences and tactics • Lead the development of campaign messaging, resonating messaging, content, and creative assets in support of demand gen and product marketing objectives • Partners closely with Product Marketing to communicate Ovia differentiators and value prop positioning • In collaboration with the Commercial team, oversees and continually refines automated nurture program to drive lead scoring success • Generates timely, accurate and in-depth reporting on campaign and program performance; uses data to refine messages, channels, and strategies • Collaborates with Labcorp digital marketing operations to support marketing automation for systems including Eloqua, SF marketing campaigns, and DemandBase, including system documentation and team training • Optimize integration between marketing platforms to ensure one, consolidated, clean, and accurate picture of marketing performance and execution

Requirements

• 5+ years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare • Mastery of modern digital marketing technologies including DemandBase (or other ABM solutions), and Eloqua. • SaleForce.com (SFDC) or other CRM solution experience is preferred. • Stellar event and project management/prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time and enjoy putting processes in place to work more efficiently with growth and scale.

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: • Medical • Dental • Vision • Life • STD/LTD • 401(k) • Paid Time Off (PTO) or Flexible Time Off (FTO) • Tuition Reimbursement • Employee Stock Purchase Plan. • Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.