4 days ago
πΊπΈ United States β Remote
π΅ $110k - $135k / year
β° Full Time
π‘ Mid-level
π Senior
π Growth Marketing
β’ Own integrated campaign, event, ABM, webinar and conference strategies and campaign calendar that drive lead acquisition with our target market β’ Partner with Commercial leaders to align on target audiences and tactics β’ Lead the development of campaign messaging, resonating messaging, content, and creative assets in support of demand gen and product marketing objectives β’ Partners closely with Product Marketing to communicate Ovia differentiators and value prop positioning β’ In collaboration with the Commercial team, oversees and continually refines automated nurture program to drive lead scoring success β’ Generates timely, accurate and in-depth reporting on campaign and program performance; uses data to refine messages, channels, and strategies β’ Collaborates with Labcorp digital marketing operations to support marketing automation for systems including Eloqua, SF marketing campaigns, and DemandBase, including system documentation and team training β’ Optimize integration between marketing platforms to ensure one, consolidated, clean, and accurate picture of marketing performance and execution
β’ 5+ years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare β’ Mastery of modern digital marketing technologies including DemandBase (or other ABM solutions), and Eloqua. β’ SaleForce.com (SFDC) or other CRM solution experience is preferred. β’ Stellar event and project management/prioritization skills with mastery of the details; youβre able to manage multiple projects at any given time and enjoy putting processes in place to work more efficiently with growth and scale.
β’ Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: β’ Medical β’ Dental β’ Vision β’ Life β’ STD/LTD β’ 401(k) β’ Paid Time Off (PTO) or Flexible Time Off (FTO) β’ Tuition Reimbursement β’ Employee Stock Purchase Plan. β’ Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.
Apply Now4 days ago
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πΊπΈ United States β Remote
π° Private Equity Round on 2017-04
β° Full Time
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π Growth Marketing
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