Paid Search Specialist - Ecommerce

February 16

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Lamark Media

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Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms. We specialize in developing digital strategies that facilitate innovation for brand awareness, consumer engagement and accelerated customer acquisition across multiple channels.

Email Marketing • Digital Marketing • Interactive Marketing • SEM • SEO

51 - 200 employees

📋 Description

• Spearhead the creation, optimization, and management of e-commerce-focused paid media campaigns. • Strategically manage and optimize e-commerce PPC campaigns across Amazon, Google, Microsoft and other relevant paid search platforms. • Monitor campaign performance, analyze data, and provide actionable insights and recommendations for ongoing optimization. • Report on campaign performance and status updates to external and internal teams. • Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives and initiatives.

🎯 Requirements

• 2+ years of hands-on experience in ecommerce paid search (retail PPC/SEM), preferably in an agency setting. • Proficiency in leveraging advanced Amazon Advertising tactics and strategies, including Sponsored Products, Sponsored Brands/Video, Sponsored Display. • Proficiency in leveraging advanced Google and Bing tactics and strategies, including Performance Max, Demand Gen, Audience Signals/Custom Segments, Smart Bidding. • Proficiency with Shopping campaigns (Standard, Smart, PMAX) and feed management. • Proven abilities with managing 6-figure monthly budgets. • Expertise in YouTube strategies for reach, engagement and conversion. • Strong familiarity with Amazon ecosystem, including Seller/Vendor Central, Amazon DSP, AMC. • Strong analytical skills with the ability to interpret data and draw actionable insights. • Ability to pull data from platforms and generate ad hoc reporting. • Comfortable presenting to clients and internal teams as needed. • Excellent communication and collaboration skills, with the ability to work effectively in a team environment. • Demonstrated track record of managing successful paid search campaigns with a focus on driving results and ROI.

🏖️ Benefits

• Innovative Culture: Join a team of passionate, collaborative professionals dedicated to driving innovation and excellence in digital marketing. • Career Growth: Take advantage of career growth opportunities with direct access to agency leadership and ongoing professional development initiatives. • Comprehensive Benefits: Enjoy a comprehensive benefits package, including company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability coverage. • Retirement Savings: Participate in our 401(k) program with employer matching to plan for your future. • Ongoing Learning: Engage in bi-weekly team workshops and group discussions to stay abreast of industry trends and best practices.