Paid Social Media Manager
October 26
Description
•We are seeking a dynamic and experienced Paid Social Media Manager to join our team. •The ideal candidate will a background in managing paid social media campaigns and PPC campaigns across review site listing with expertise in SaaS, PLG, and e-commerce. •Must have deep knowledge of advanced targeting strategies and capabilities by platform to support Trial motion, Demand Generation and ABM. •Lead Paid Social Media and Review listing PPC strategy and performance, providing guidance and support to drive excellence and results. •Collaborate closely with internal teams, including, sales, Web and analytics, to align paid media efforts with overall business objectives. •Develop and execute comprehensive paid media strategies to drive the growth of B2B Trials and Hand Raisers and drive acquisition across both B2B and B2C e-commerce in multiple digital channels.
Requirements
•Proven expertise and experience driving and managing paid media, Paid social media, PPC for a high-volume B2B trial motion. •Must have experience in both B2C e-commerce and B2B SaaS •Advanced knowledge of third-party bidding tools predictive modeling and real-time bidding algorithm. •Experience in Paid Social, Pay Per Click and digital marketing, with a focus on paid media management. •Proven expertise in managing six-figure cross-channel budgets and delivering measurable results. •Strong understanding of digital advertising platforms, including Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok ads, Pinterest Ads, Review site listing, Google Analytics etc. •Experience with SaaS (Software as a Service), PLG (Product-Led Growth), and e-commerce platforms. •Demonstrated ability to develop and execute strategic media plans that drive business growth. •Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights. •Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals. •Detail-oriented with a passion for continuous learning and improvement in the digital marketing space.
Benefits
•Flexible Paid time off policies including but not limited to: Monthly self-care days (12 extra paid days off annually), volunteering days •Generous Parental leave •Comprehensive health coverage, dependents included •Home office setup support •LastPass families free account up to 5 members •Continuous learning and development opportunities •Competitive compensation •Remote first culture •High-growth, collaborative environment with inclusive teams •Market-leading password manager
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