Senior Marketing Campaign Manager
December 10
Description
• LastPass is looking for a Senior Marketing Campaign Manager: • In this role, you will develop strategy and drive the execution of global, thematic campaigns targeted at our primary markets. • You will also manage the delineation of campaigns across regional, customer, and partner marketing teams. • With campaign responsibilities directly tied to revenue, this position will have an immediate and lasting impact on the company's lead generation and pipeline creation results. • The global campaign marketing team is responsible for generating pipeline and sales opportunities for our B2B prospects through the development and execution of integrated marketing campaigns that align with the company’s messaging, positioning, and key business initiatives.
Requirements
• You love data and systems. You relentlessly pursue accuracy in reporting campaign performance data and attribution throughout the lead lifecycle. • You enjoy working with people. You have been told you're a people person. You are able to motivate and inspire while also listening to others' perspectives and finding new and innovative ways to collaborate across teams. • You focus on the customer throughout their entire journey. You cultivate a deep understanding of our target market: their needs, preferences, and pain points, as well as their journeys and lifecycle stages, and apply this knowledge to global marketing strategies and tactics. • You are a strategic thinker. You are skilled at translating business goals into effective marketing. You enjoy a culture of measured experimentation and constant learning, and you do not limit yourself to what has been done before. • You have a knack for communication. You can break down marketing terminology into language that cross-functional stakeholders will understand. You are influential and decisive while also being collaborative and accommodating. You understand the goals and objectives of key functional departments and can translate your strategies into terms that resonate with them. • You thrive in dynamic environments. You have worked in tech and excel at adapting to changing market conditions, competitive pressures, operational shifts, and more. You balance the importance of having plans and structure with the flexibility to pivot in response to change. • You build high-impact programs for scale, focusing on quick conversions and expanding successful programs.
Benefits
• Market-leading password manager • High-growth, collaborative environment with inclusive teams • Remote first culture • Competitive compensation • Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days • Generous Parental leave • Comprehensive health coverage, dependents included • Home office setup support • LastPass families free account up to 5 members • Continuous learning and development opportunities
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