Performance Marketing Lead

November 22

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Sporty Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎮 Gaming

💳 Fintech

📱 Media

Description

• Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in. • You will be responsible for developing and executing marketing campaigns that reach and engage our target audience through digital channels. • You will work with various internal stakeholders to establish clear and measurable goals, and create strategies to excite and engage customers across the Africa region. • Responsible for driving customer acquisition and retention through digital and some non-digital performance marketing channels, paid social, SEM, display advertising, affiliate marketing and programmatic advertising. • Bring a forward-thinking mindset to our marketing department, utilising new methods and technologies to drive innovation and optimise marketing performance. • As a results-driven individual who is passionate about marketing, you must be committed to staying at the forefront of industry trends.

Requirements

• Bachelor's degree in marketing, business, or a related field. Advanced degree is a plus. • Proven experience (5+ years) in performance marketing, preferably within the online sports betting industry, with a strong understanding of the African markets. • Demonstrated success in driving customer acquisition, conversion, and retention through performance marketing channels, delivering tangible business outcomes • In-depth knowledge of performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, programmatic platforms, and marketing automation software. • Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions to optimise campaign performance. • Solid understanding of digital marketing best practices, including SEO, SEM, social media, email marketing, and affiliate marketing. • Excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and deliver results in a fast-paced, dynamic environment. • Strong leadership and team management skills, with a track record of effectively leading and developing high-performing teams. • Exceptional communication and interpersonal skills, with the ability to collaborate cross-functionally and build relationships with internal stakeholders and external partners. • Passion for sports and a deep understanding of the African sports betting landscape, including customer preferences, trends, and regulatory considerations.

Benefits

• Quarterly bonuses • Flexible working hours • Top-of-the-line equipment • Referral bonuses • 28 days paid annual leave • Annual company retreat - we all went to Dubai together in 2023 and have team and organisation retreats planned for 2024! • Highly talented, dependable co-workers in a global, multicultural organisation • Payment via DEEL, a world class online wallet system • Our teams are small enough for you to be impactful • Our business is globally established and successful, offering stability and security to our Team Members