Senior Web Analyst

5 days ago

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LastPass

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LastPass manages your passwords and online life, so you don’t have to.

Password Management • Identity Management • Single Sign-On • SaaS • Cloud

501 - 1000

Description

• LastPass is seeking a Senior Web Analyst to help us understand and continually optimize our website performance and conversion funnels. • In this role, you will collaborate with various teams to enhance customer journeys and experiences. • As a Google Analytics 4 (GA4) Analyst and Subject Matter Expert (SME), you will be responsible for the setup, improvement, and optimization of our current GA4 instance with a focus on our business goals and targets. • You'll leverage GA4 to gain valuable customer insights, identify website performance trends, and translate data into actionable recommendations that drive strategic decision-making. • This position involves working closely with multiple teams (such as Web Engineering, Web Design, and Digital Acquisition) to improve how we track, measure, convert, and engage with our customers and prospects throughout their web journey.

Requirements

• Experience with Google Analytics (GA360 and GA4), including configuring custom events, conversions, and audiences within GA4, and setting up dashboards for use across multiple teams. • Experience in monitoring data flow through GA4 and collaborating with Web Engineering teams to optimize and improve performance. • Experience implementing and managing Google Tag Manager, with preference for experience in server-side GTM. • Experience with A/B testing, including road-mapping, building requirements, setting statistical parameters for audience size and test duration, and conducting post-test analysis. • Basic knowledge of web development and data querying: HTML/CSS, JavaScript, SQL. • Experience with visualization tools such as Looker, PowerBI, Tableau, etc. • Familiarity with Web Teams, Scrum Teams, and Agile methodologies. • Experience working with BigQuery, Databricks, or other big data environments (it's great, but not required). • Familiarity with Amplitude or Segment for app measurement and analytics (it's great, but not required).

Benefits

• Market-leading password manager • High-growth, collaborative environment with inclusive teams • Remote first culture • Competitive compensation • Flexible Paid time off policies including but not limited to: Monthly self-care days (12 extra paid days off annually), volunteering days • Generous Parental leave • Comprehensive health coverage, dependents included • Home office setup support • LastPass families free account up to 5 members • Continuous learning and development opportunities