Associate Director - Client Strategy

2 days ago

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Visual Content Marketing • Social Media Management • Social Media Marketing • Instagram • Visual Marketing

51 - 200 employees

Founded 2014

💰 Seed Round on 2015-08

Description

• The Associate Director of Client Strategy will craft outcome-driven strategies and industry best practices for our customers and prospective customers seeking to use Later, enabling revenue impact from those accounts. • Collaborate closely with the strategy, sales, account management, services, marketing, and product teams. • Direct and indirect revenue impact driven by accounts that receive strategy support. • Influencer Strategy Creation: Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI. • New Business Proposal Support: Collaborate with Sales to create compelling new business proposals. • Strategic Business Review Support: Prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year. • Build and maintain best practices for doing influencer marketing and social media marketing. • Build and maintain industry performance benchmarks for crafting strategies, proposals, and SBRs. • Effectively collaborate with internal teams for alignment on strategies and best practices. • Stay abreast of industry trends, best practices, and emerging technologies. • Committed to building an inclusive, supportive place for rewarding work.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field. • Expert-level working knowledge of the Influencer Marketing and Social Media Marketing landscape with 5+ years of experience required. • Passion for the creator economy and connecting marketers and creators. • Proven track record of success in influencer strategy creation and delivery for enterprise-grade B2C consumer brands. • Excellent project management and cross-functional coordination skills. • Excellent customer-facing communication, presentation, and storytelling skills. • Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams. • Strategic and creative thinker with a customer-centric mindset and a results-oriented approach. • Proficiency in CRM software (e.g., Salesforce) and collaboration software (GSuite, Slack, Zoom) is required. • Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software is required. • Proficiency in paid social advertising is a plus.

Benefits

• Eligible to participate in various benefits plans as part of overall compensation package.