VP - Demand Generation

October 19

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Later

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Visual Content Marketing • Social Media Management • Social Media Marketing • Instagram • Visual Marketing

51 - 200

💰 Seed Round on 2015-08

Description

•Later is on a mission to build the world’s first Social Revenue Platform. •Seeking a seasoned and strategic VP of Demand Generation to lead our demand generation function. •Responsible for developing and executing comprehensive multi-channel marketing programs that drive brand awareness, generate high-quality leads, and nurture prospects through the sales funnel. •Manage budget and execution for various channels like Paid Media, SEO, and Email Marketing. •Collaborate cross-functionally to ensure alignment in support of achieving demand generation goals. •Conduct data analysis to understand campaign performance, identify trends, and draw actionable insights. •Lead annual channel testing roadmap to improve business metrics and optimize email marketing strategies.

Requirements

•12+ years of progressively senior and strategic growth marketing experience •5 + years in a leadership position with proven expertise in coaching and guidance amid ambiguity and shifting environments. •You have a bachelor’s degree – ideally in marketing, business, economics, or technical field •You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences •Experience working with user research and consumer insights to uncover user insights and shape our strategy •Proficient with segmentation, reporting, and how to use data to drive business decisions •Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights •Strong results orientation, proven record performing to aggressive growth targets •Ability to write effective copy is a necessity, together with extreme attention to detail •Strong interpersonal skills to collaborate effectively within a cross-functional team and a variety of skill sets •Flexibility & ability to work in a fast paced and dynamic environment •Experience with email marketing and automation platforms (Marketo, Klaviyo, Mandrill, Intercom, or other similar platforms)

Benefits

•Flexible PTO: We want you to take the time off when you want or need to recharge! •Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops. •Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work. •Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family. •Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.