VP - Demand Generation

September 10

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Level up your social media marketing strategy ✨ Schedule, plan, engage & grow 🌴

Visual Content Marketing • Social Media Management • Social Media Marketing • Instagram • Visual Marketing

51 - 200

💰 Seed Round on 2015-08

Description

• Lead and manage the demand generation function to drive business growth. • Develop and execute multi-channel marketing programs for brand awareness and lead generation. • Collaborate with product, sales, and revenue teams to align marketing strategies. • Analyze campaign performance and optimize through data-driven insights. • Design and implement A/B tests to refine email marketing tactics.

Requirements

• 12+ years of progressively senior and strategic growth marketing experience • 5 + years in a leadership position with proven expertise in coaching and guidance amid ambiguity and shifting environments. • You have a bachelor’s degree – ideally in marketing, business, economics, or technical field • You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences • Experience working with user research and consumer insights to uncover user insights and shape our strategy • Proficient with segmentation, reporting, and how to use data to drive business decisions • Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights • Strong results orientation, proven record performing to aggressive growth targets • Ability to write effective copy is a necessity, together with extreme attention to detail • Strong interpersonal skills to collaborate effectively within a cross-functional team and a variety of skill sets • Flexibility & ability to work in a fast paced and dynamic environment • Experience with email marketing and automation platforms (Marketo, Klaviyo, Mandrill, Intercom, or other similar platforms)

Benefits

• Flexible PTO: We want you to take the time off when you want or need to recharge! • Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops. • Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work. • Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family. • Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.