Digital Marketing Manager

March 13

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

+3 more states

🏄 California – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $90k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

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LaunchDarkly

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LaunchDarkly is a software company offering a platform for feature management and experimentation. Its solutions allow developers to control software releases through feature flags, enabling safeguarded and progressive rollouts. The platform integrates with various developer tools and supports multiple programming languages to streamline deployment and improve the developer experience. LaunchDarkly's solutions cater to industries including financial services, healthcare, high tech, retail, and government, among others, providing a robust infrastructure that aids in delivering customized and targeted user experiences.

Continuous Delivery • Feature Flagging • DevOps • Feature Toggling • Feature Management

201 - 500 employees

Founded 2014

☁️ SaaS

🏢 Enterprise

💰 $200M Series D on 2021-08

📋 Description

• LaunchDarkly’s Digital Marketing team is looking for a Digital Marketing Manager to help drive our mission to empower all teams to deliver and control their software. • This role will report to the Director of Digital Marketing and will oversee and execute digital marketing strategies that drive awareness, engagement, and lead generation across our key digital channels. • Plan, implement, and optimize multi-channel digital marketing strategies focused on driving brand awareness, lead generation, and customer retention. • Develop and execute comprehensive paid social media campaigns that align with overall marketing and sales goals. • Conduct A/B testing to optimize ad creatives, targeting, bidding strategies, and messaging. • Monitor, analyze, and report on campaign performance metrics such as CTR, CPC, CPL, ROI, pipeline, and overall spend. • Provide actionable insights to the broader marketing team based on campaign performance data and customer behavior. • Define and segment B2B audience groups based on company size, industry, job title, interests, and behavior to ensure precision targeting. • Leverage account-based marketing (ABM) strategies and tools to target high-value accounts and decision-makers. • Collaborate with the creative team to develop engaging ad copy, visuals, and video content that resonate with our audience. • Manage and optimize campaign budgets, ensuring cost-effective use of resources and maximum ROI. • Regularly track and adjust budget allocation based on performance data and changing business needs.

🎯 Requirements

• 5+ years of experience in digital marketing, preferably 2+ years in paid social. • Strong expertise in paid social media marketing, programmatic display, content syndication, and appointment setting. • Proven track record of successfully executing lead generation campaigns and driving measurable business outcomes. • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). • Excellent communication skills and ability to collaborate effectively with cross-functional teams. • Strong analytical skills with experience in data-driven decision-making and performance optimization.

🏖️ Benefits

• Restricted Stock Units (RSUs) • Health insurance • Vision insurance • Dental insurance • Mental health benefits