Digital Marketing Specialist

March 12

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Smart Marketer

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Smart Marketer is a digital marketing education and service company that equips business owners, freelancers, and in-house employees with proven strategies to grow their brands. Founded by Ezra Firestone and Molly Pittman, the company offers a variety of courses and resources on digital marketing, including Facebook Ads, Email Marketing, and Ecommerce strategies. Smart Marketer operates an agency that provides done-for-you marketing services and shares their first-hand experience through blogs, podcasts, and a collaborative mastermind group. Their teachings are backed by extensive experience in building and scaling multiple 7- and 8-figure brands.

11 - 50 employees

Founded 2012

📚 Education

🛍️ eCommerce

🤝 B2B

📋 Description

• Hi! We are SafeSleeveCases.com and we are looking for a Digital Marketing Specialist to join our team. • This role blends expertise in email marketing, influencer/ambassador, project management, and content coordination to optimize our digital marketing efforts across multiple platforms. • The ideal candidate is highly technical, data-driven, and creative, with a strong ability to manage email automation, paid media campaigns, and content strategy. • This role requires a detail-oriented, proactive professional who can balance strategy with execution while collaborating across teams to drive results. • Key Responsibilities: • Email Marketing & Automation: • Build, manage, and optimize email marketing infrastructure. • Set up, test, and maintain automated email campaigns. • Monitor email performance, ensuring deliverability and engagement. • Conduct quarterly deliverability audits and list hygiene. • Develop monetization campaign maps, including repeat purchase and customer engagement campaigns. • Analyze email data, provide insights, and execute split tests to improve performance. • Collaborate with copywriters and designers to produce high-quality email content. • Content Strategy & Coordination: • Develop and execute a content calendar across social media, blogs, and other owned media channels. • Ensure consistency in brand messaging across all platforms. • Work with internal teams and content creators to produce engaging and relevant content. • Integrate customer insights and FAQs into content planning. • Optimize content formats for different channels to maximize reach and engagement. • Manage influencers and deploy monthly content generation campaigns for assets to be used in video ad marketing. • Influencer/Ambassador: • Develop and execute a process for curating, categorizing, and evaluating influencers and ambassadors. • Communicate with influencers/ambassadors. • Work with executive team to determine budget and which proposals to proceed with. • Determine and track relevant metrics for evaluating success.

🎯 Requirements

• 3+ years of experience in digital marketing, including email marketing, paid media buying, and content strategy. • Strong analytical and data-driven mindset to optimize marketing campaigns. • Proven ability to manage email automation, media buying, and content production in a fast-paced environment. • Experience using email marketing platforms (Klaviyo, HubSpot, etc.), media buying tools (Facebook Ads Manager, Google Ads, Hyros/Triplewhale/Segmetrics), and content management systems. • Excellent written and verbal communication skills with the ability to work cross-functionally. • Highly organized and detail-oriented with the ability to manage multiple projects simultaneously. • Comfortable working remotely and collaborating via Slack, Zoom, and other digital tools. • Able to manage network of influencers and content creators and coordinate content creation campaigns via text/email/social • Proficient in Excel (formulas, pivot tables, analysis) • Able to manage scope, duration, cost, resources and risks of assigned projects • Bonus Skills: • Experience with TikTok Ads and other emerging paid media platforms. • Familiarity with customer retention strategies and lifecycle marketing. • Knowledge of conversion rate optimization (CRO) and A/B testing best practices.

🏖️ Benefits

• 401k Match • Medical Insurance • Paid Holidays • Additional Benefits