Digital Marketing Manager

March 11

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United Rentals

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United Rentals is the world's largest rental equipment company, providing a wide range of equipment and tool rental solutions. Their offerings include earthmoving equipment, aerial work platforms, power generation, HVAC solutions, industrial tools, and trench safety equipment. United Rentals also provides a variety of digital solutions to enhance worksite efficiency, such as their Total Control® dashboard and mobile app. They operate globally, including extensive services in Europe through BakerCorp. The company services several industries, such as construction, industrial, and government sectors, with an emphasis on safety and productivity.

Equipment Rentals • Used Equipment Sales • 24/7 Support • Safety Training • Power & HVAC

10,000+ employees

Founded 1997

🚗 Transport

📋 Description

• As the B2B Digital Marketing Manager, you will manage the business’s paid media (search/social/display), SEO and local search strategies to drive full funnel customer engagement including brand consideration, leads and revenue. • You will be responsible for translating our business unit strategy into performance marketing plans executed with top-tier agency support and a multi-million dollar media budget. • Full funnel media knowledge and deep SEO knowledge are integral to your success. • Paid Media strategy – design and execute media campaigns across different United Rentals’ businesses to drive revenue and leads. • Collaborate closely with agency partners. • Present media strategies and plans to key stakeholders. • Search Engine Optimization (SEO) strategy – monitor keyword performance and collaborate with content team to ensure brand/non-brand terms are discoverable and converting. • Propose content additions to improve discoverability. • Deep knowledge of share of search and how to influence it. • Understanding of technical SEO and collaboration with website development team are keys to success. • Local Search strategy – run point on local search to ensure branch locations and listings are discoverable and driving calls to the branches. • Collaborate with external vendors, internal branch managers and IT to ensure that branches rank high in local search. • Vendor/Solution SME – manage the external discoverability tools and databases used to drive the digital marketing strategy. • Stay abridge of new technology and trends in the search/media space. • Other duties as assigned.

🎯 Requirements

• Bachelor’s degree or equivalent experience • 5+ years of experience as a digital marketing professional with a background in search and media marketing (B2B space preferred) • Experience working with external agencies and internal stakeholders • Experience using Google Analytics, Yext, Google Ad Words, Google My Business (GMB), Google Search Console (GSC), SEM Rush, Salesforce.com, Quantcast/Amobee, Social Platforms (Facebook, LinkedIn) • Strong analytical and written/verbal communication skills • Project Management skills and collaborative work style • Goal focused with track record of hitting revenue goals • Ability to simplify complex topics/educate others on digital initiatives • Manage multiple projects, move at pace and dynamically flex based upon need

🏖️ Benefits

• Paid Parental Leave • United Compassion Fund • Employee Discount Program • Career Development & Promotional Opportunities • Additional Vacation Buy Up Program (US Only) • Early Wage Access through Payactiv (US Hourly Only) • Paid Sick Leave • An inclusive and welcoming culture