Paid Search Marketing Manager

3 days ago

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LawnStarter

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LawnStarter is a service platform that provides affordable lawn care services at the click of a button. With fast online ordering, quality service, and a user-friendly app, LawnStarter allows customers to easily schedule and manage lawn maintenance services. These include lawn mowing, fertilization, bush trimming, and weeding. The company partners with local professionals to ensure reliable and insured services while supporting small businesses. LawnStarter offers its services across numerous locations in the United States, aiding customers in keeping their lawns beautiful and well-maintained.

Lawn Care • Landscaping • Outdoor Home Services • Mowing • Customer Service

51 - 200 employees

Founded 2013

👥 B2C

🏪 Marketplace

🏠 Real Estate

💰 $10.5M Venture Round on 2019-11

📋 Description

• LawnStarter is the nation’s leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. • Our company is flourishing at an incredible pace, profitable and achieving remarkable success. • LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort. • Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads and other search platforms. • Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI. • Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates. • Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. • Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape. • Develop and maintain dashboards to track performance, efficiency, and spend. • Research and identify new keyword opportunities to expand our reach. • Implement audience segmentation strategies to improve targeting and efficiency. • Manage negative keyword lists and refine match types to improve campaign relevance. • Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, placements, audiences and more. • Allocate and manage budgets efficiently to maximize conversions while maintaining profitability. • Utilize automated bidding strategies and manual adjustments to improve ad performance. • Work closely with the product, engineering and content teams to align ad messaging with user intent. • Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues. • Provide insights and recommendations to senior leadership to guide marketing strategy.

🎯 Requirements

• 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C. • Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools. • Experience with large-scale search, display, retargeting, video and local services campaigns. • Understanding of auction dynamics, quality score, and smart bidding strategies. • Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization). • Ability to analyze and interpret large datasets to make data-driven decisions. • Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus. • Experience with tag management through GTM, Segment or other platforms. • Proven ability to execute A/B tests and iterate on learnings. • Strong grasp of conversion rate optimization (CRO) and landing page best practices. • Ability to adapt strategies based on competitive trends and seasonality. • Strong attention to detail and ability to manage multiple projects simultaneously. • Comfortable working in a fast-paced, remote-first environment. • Passion for SEM and digital marketing, with a test-and-learn mindset. • Willing to accept challenges and be a pro-active problem solver.

🏖️ Benefits

• Salary range: 90k to 125k USD annually • Fully remote position: Work remotely from anywhere you want. • Healthcare benefits: Medical, dental, and vision • STD, LTD, Life Insurance, 401k • Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back.