Vice President - Product Marketing

February 27

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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LawPay

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LawPay is a leading payment management software designed specifically for the legal industry. Trusted by law firms across the United States and Canada, LawPay provides solutions such as credit and debit card payments, eCheck payments, legal fee financing, and invoicing. Its platform complies with ABA and IOLTA guidelines, ensuring secure and efficient payment processing tailored for legal professionals. LawPay integrates with numerous legal software solutions and is recommended by all 50 state bars, 60+ local and specialty bars, and the ABA. The company also offers resources such as CLE webinars and legal industry insights.

Credit Card Services for the Legal Industry

51 - 200 employees

Founded 2005

💸 Finance

📋 Compliance

🤝 B2B

📋 Description

•AffiniPay is a leading fintech company, based out of Austin, Texas. •The Vice President of Product Marketing is a strategic leader responsible for crafting and executing comprehensive product marketing strategies that align with our overall business objectives. •This role requires a blend of creative insight, analytical acumen, and strong leadership to elevate our market presence, drive demand, and accelerate revenue growth. •Develop and implement an integrated product marketing strategy that aligns with company objectives and market opportunities. •Serve as a key member of the executive leadership team, contributing to overall business strategy and growth initiatives. •Define compelling product positioning, value propositions, and messaging that clearly articulate the benefits and differentiators of our products. •Lead the planning and execution of successful product launches. •Oversee ongoing market research, competitor analysis, and customer feedback loops. •Build, mentor, and manage a high-performing product marketing team. •Establish key performance indicators (KPIs) to measure the success of product marketing initiatives.

🎯 Requirements

•10+ years of Product Marketing experience within B2B Saas companies •5+ years in a senior leadership role •Demonstrated success in developing and executing product marketing strategies that drive market share and revenue growth •Experience in a multi-product/solution environment •Deep expertise in product positioning and messaging. •Exceptional strategic thinking, with the ability to translate complex market data into actionable insights. •Proven leadership skills with experience building and managing high-performing teams in a fast-paced, dynamic environment. •Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels. •Strong understanding of digital marketing, product lifecycle management, and sales enablement strategies. •Adept at cross-functional collaboration and comfortable working in a matrixed organization. •Excellent verbal and written communication skills. •Analytical mindset with the ability to research and synthesize ample data about specific markets. •Strong ability to prioritize tasks in pursuit of key marketing, sales, and company goals. •Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is highly preferred.

🏖️ Benefits

•All employees receive fully covered medical, dental and vision coverage •Have some fur babies? - We offer them insurance too! •RELAX and enjoy your time away with our flexible paid time off policy! •We will help you plan for your future - 401K, or RRSP if in Canada, with a company match •Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees •Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships •Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers •Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses •We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country •D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff •An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups