Demand Generation Operations Specialist

February 11

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Layer Surveys LTD

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Layer Surveys LTD is a company that specializes in providing comprehensive survey services for pre- and post-build projects nationwide. They offer a wide range of services including drainage investigation using CCTV, topographical surveys, underground utility surveys, jetting and drainage cleaning, as well as CAD and 3D modeling. With a focus on customer needs, Layer Surveys adapts its offerings to ensure efficient and effective solutions, minimizing the risk of conflicting results from multiple providers.

Utility Surveys • CAD • Topographical Surveys • Drainage Investigations • CCTV

51 - 200 employees

Founded 2018

📋 Description

• TrustLayer is revolutionizing risk management by automating and simplifying the certificate of insurance (COI) process. • Develop, execute, and optimize comprehensive demand generation strategies. • Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness. • Build and execute sophisticated multi-touch campaigns in HubSpot. • Manage and optimize campaigns across various ad platforms. • Develop and implement lead nurturing programs to engage prospects. • Refine demand generation processes to improve efficiency. • Design and conduct A/B tests to enhance campaign elements. • Collaborate with cross-functional teams to implement strategies.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 5+ years of experience in demand generation, with a proven track record of developing and executing successful campaigns that drive measurable results. • Up-to-date knowledge of demand generation best practices, industry trends, and emerging technologies. • Proficiency in managing and optimizing campaigns across multiple ad platforms, including Google Ads, LinkedIn Ads, and Facebook Ads. • Admin and management experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). • Strong analytical skills, with the ability to interpret complex data sets and translate insights into actionable strategies. • Excellent project management abilities, with a focus on meeting deadlines and achieving targets. • Exceptional communication and collaboration skills, with the ability to work effectively across departments.