Marketing Manager - Europe

July 14

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Life360

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The #1 family safety app 📱

Family Networking • Location Based Services • Mobile • Connected Home • Connected Car

201 - 500

💰 Post-IPO Equity on 2022-11

Description

• As we grow Life360 in Europe we are looking to add an experienced Marketing Manager to support our expansion in the Nordics & the Netherlands. • Looking for a passionate and data-informed Marketing Manager who will take a leading role in defining the strategy and execution of integrated marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in our European markets. • Primary responsibilities include, but are not limited to: Develop unique positioning and messaging for each market based off user personas to create clear narratives for established and new features, Develop, create and execute Omni-channel brand & product marketing strategies and campaigns that drive awareness and membership growth, Gain deep insights into our users to ensure we're focused on the right messaging, positioning and content, Adjust strategies and tactics based on trends and feedback, Analyze and share campaigns results that have clear insights and takeaways with actionable recommendations to improve business performance, Develop and execute social media strategy including influencer partnerships, Monitor competitive landscape/positioning and market trends/threats, Support go-to-market launches of new product features and collaborate with cross functional teams, Manage marketing campaign calendar and coordinate fully integrated seasonal campaigns across channels, Partner with stakeholders in Marketing (Growth/Performance & CRM), Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap

Requirements

• Fluent in one of the languages: Swedish, Dutch, or Spanish, in addition to English. • Experience in B2C subscription business (ideally app based with a freemium model) • A hustle “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business • At least 4+ years of marketing experience • Strong communicator both written and verbal who excels in fast-paced and collaborative environments • Experience across digital marketing channels • Experience with user research and insights • Experience localizing an existing product to different international markets and launching marketing campaigns, showing a great understanding of and passion for local nuances, and ability to translate these into delightful member experiences • Effective time management, creative, analytical, and organizational skills • A self-starter with a strong work ethic • Creative and able to think differently about how we market and where we market • A balanced perspective between data driven decision making and gut/big picture thinking that challenges the status quo/conventional thinking • Strong attention to detail and project management skills

Benefits

• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being • Flexible PTO, 13 company wide days off throughout the year • Winter and Summer Week-long Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products