Manager, Business Marketing

November 23

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Liftoff Mobile

WebsiteLinkedInAll Job Openings

Mobile advertising • App advertising • Mobile marketing • App marketing • Mobile User Acquisition

501 - 1000 employees

Founded 2012

Description

• Liftoff is seeking an experienced Marketing Manager to lead the development and execution of innovative global marketing strategies. • In this role, you will oversee a diverse range of campaigns and marketing activations across email, webinars, content, events, and paid media. • The ideal candidate is a creative, strategic, and data-driven leader with 6+ years of B2B marketing experience and a proven track record of success in digital and partner marketing. • This is a unique opportunity to shape Liftoff’s global thought leadership, manage strategic partnerships, and lead a high-performing team that drives brand visibility and business growth. • Develop and execute global marketing campaigns across email, webinars, content, research reports, and paid media, highlighting Liftoff’s thought leadership and driving engagement with prospects, customers, and partners. • Collaborate with cross-functional teams (sales, product marketing, brand, event teams) to align marketing efforts with business objectives. • Manage key partnerships, PR, and vendor relationships, providing strategic recommendations to enhance partnerships and maximize value for Liftoff. • Lead global thought leadership initiatives, setting the vision and overseeing strategic campaigns to position Liftoff as an industry leader. • Support regional marketing efforts for customer summits, conferences, and events to drive brand engagement and visibility. • Utilize data-driven insights to identify growth opportunities and optimize marketing strategies for maximum impact. • Oversee the production of marketing materials, ensuring timely delivery of event pages, decks, case studies, and blog posts. • Guide and manage the content team, ensuring the production of high-quality, impactful work that aligns with business goals. • Analyze and optimize marketing performance, leveraging data to measure success and continuously improve programs. • Manage website updates and other digital properties, optimizing for user experience and performance.

Requirements

• Proven B2B marketing leadership: Proven track record with 6+ years of experience in high-tech marketing, experience in the mobile app industry a plus. • Holistic marketing expertise: An understanding of how to build and execute a unified, multi-channel marketing strategy that integrates digital, event, content, and partner marketing to drive business objectives and enhance brand visibility across global markets. • Partner and digital marketing expertise: Demonstrated success in leading partner, digital and field marketing programs within a B2B environment. Experience with all segment sizes, from Enterprise to SMB. • Team management: 3+ years of experience managing and developing high-performing marketing teams. • Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies. • Technical proficiency: In-depth understanding of marketing technologies (automation platforms, website tools, analytics, CRM) and a willingness to adopt new technologies. • Innovative and growth mindset: Forward-thinking and continuously seeking ways to improve and innovate • Communication and collaboration: Excellent interpersonal and communication skills to build relationships with cross-functional teams. • Business acumen: Deep understanding of customer needs and ability to translate them into effective marketing campaigns.