Digital Marketing Specialist

October 24

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Laboratory Startup Services • CLIA/COLA/CAP Compliance and Certification • Lab Recruiting and Staffing Services • Revenue Cycle Management Consulting • Laboratory Director Services

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Description

• Enhance online presence and drive lead generation • Focus on Google and Bing Ads for lead generation • Produce, execute, and analyze marketing strategies • Create and manage Paid Digital Advertising campaigns • Drive the company’s SEO strategies • Collect and analyze search engine and web traffic data • Optimize analytics tools to track website visitor behavior • Craft digital marketing strategies tailored for the B2B healthcare sector • Support the maintenance and improvements of WordPress website • Occasional onsite visits and travel to team events, up to 5% of the time

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred • Minimum of 3 years of B2B marketing experience, including digital marketing, SEO/SEM, and website management • Certification in Digital Marketing, SEO, or Data Analytics is required • Proven expertise in digital marketing, SEO/SEM, and website management • Advanced knowledge of Google Analytics and Google Ads • Strong analytical skills to drive marketing decisions based on data insights • Familiarity with web development principles and experience with SEO tools and digital marketing platforms (e.g., Google Tag Manager, SEMrush, Ubersuggest, WordPress, Canva) • Ability to develop comprehensive marketing strategies aligned with business objectives • Excellent communication skills for effective collaboration with diverse teams and senior management • Adaptability to keep pace with fast-changing digital marketing trends and technologies • Creative proficiency in tools such as PowerPoint and Canva • Exceptional professionalism, attention to detail, and organizational skills

Benefits

• Medical, Vision, and Dental benefit offerings • Starts with 15 days of Paid Time Off (vacation and sick days) • 10 Paid Holidays • 401(k) retirement plan with up to 4% Company match • Company-provided group life + AD&D, short and long-term disability insurance • Paid Volunteer Time Off • Partially Paid Medical Leave / Paid Parental Leave