Marketing Operations Manager

September 7

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Lillio (formerly HiMama)

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Child care app for superstar centers. We're hiring! Check out our open roles at https://www.himama.com/careers

Education • Early Ed • Child Care • ECE • Daycare

51 - 200

Description

• Managing the marketing tech stack and its integration with other systems, particularly Marketo and Salesforce • Responsible for being part of the team that vets 3rd party technologies (even if you don’t own the day-to-day usage or roll-out) • Helping marketing team members to build nurture programs and other automation programs that allow our marketing to scale • Regular reporting and full-funnel analytics with a focus on gleaning actionable insights needed to execute successful demand gen programs, pipeline acceleration, and enhancing SDR productivity • You will support our Demand Gen team in owning the entire lead life cycle, ensuring programs are in place to move leads through the funnel. • Working closely with sales and marketing to implement joint sales and marketing go-to-market initiatives.

Requirements

• 5+ years experience in a marketing ops role • SaaS or tech startup experience is a must • Strong understanding of the buyer journey, the lead to opportunity lifecycle, and the B2B “funnel” • You’re strong with Marketo and Salesforce • Solid working knowledge of Excel/Google Sheets • You have a technical mindset and an analytical method for solving problems and approaching data • You can structure and process qualitative or quantitative data and draw insightful conclusions from it • You are curious, motivated, detail-oriented, and a self-starter