Firefly Initiative
Firefly Initiative is a digital platform that provides creators, small businesses, and influencers with a simple and effective way to unify their online presence through a customizable link-in-bio tool. With over 50 million users, Firefly Initiative allows individuals to share diverse content across various social media profiles, track engagement analytics, and monetize their efforts without needing a separate website. It simplifies the process of managing multiple links and enhances audience engagement by serving as a mini website to showcase everything a user creates, curates, and sells.
volunteering • social impact • ESG • corporate volunteering • Employee volunteering program
Performance Marketing Specialist
February 12
Firefly Initiative
Firefly Initiative is a digital platform that provides creators, small businesses, and influencers with a simple and effective way to unify their online presence through a customizable link-in-bio tool. With over 50 million users, Firefly Initiative allows individuals to share diverse content across various social media profiles, track engagement analytics, and monetize their efforts without needing a separate website. It simplifies the process of managing multiple links and enhances audience engagement by serving as a mini website to showcase everything a user creates, curates, and sells.
volunteering • social impact • ESG • corporate volunteering • Employee volunteering program
📋 Description
• Lead, optimize, and scale paid search ads (Google Ads, Bing Ads, etc.) • Own and manage large ad budgets, ensuring efficient use of spend and maximization of ROI • Conduct keyword research, track performance, and optimize for conversion rates and customer acquisition • Collaborate with creative teams to test and optimize ad copy, landing pages, and calls-to-action (CTAs) • Monitor and optimize paid media channels for acquisition cost, lifetime value (LTV), and overall ROI • Partner with other marketing teams to align paid search efforts with other channels • Generate detailed performance reports and provide actionable insights to leadership
🎯 Requirements
• 3-5 years of experience in performance marketing with an emphasis on paid search and Google Ads • Proven experience managing large budgets in a consumer SaaS and subscription-based product environment (e.g., Netflix, Grammarly, VPN tools) • Hands-on experience optimizing paid media campaigns (search, display, retargeting) • Strong analytical skills and experience using Google Analytics, Google Ads, Bing Ads, and other performance marketing tools • Experience working with US-based customers and driving customer acquisition in competitive markets • Consumer-first mindset: Ability to adapt B2C growth strategies to B2B SaaS environments • A strong data-driven approach to campaign optimization • Excellent communication skills for reporting and collaboration with cross-functional teams
🏖️ Benefits
• Competitive compensation • Work remotely from anywhere • Opportunities to move laterally within a team and grow rapidly • Paid time off and flexible leave policy • A "no boss" culture that empowers you to take ownership • Flexible working hours to fit your lifestyle • LGBTQ+ friendly • Fun international offsite to connect and recharge • Tech reimbursements to support your work
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