Marketing Automation Specialist

November 4

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Linqto

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FinTech • Private Investing • Secondary Trading • Wealth Management • Capital Investing

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Description

• Linqto is looking for a skilled and motivated Marketing Automation Specialist to join our growing team. • This role will be responsible for executing personalized sales communications across multiple channels (email, push, in-app) using Braze. • You will play a critical role in ideating and executing daily sales campaigns to nurture our existing user base and increase engagement. • This position requires technical expertise, excellent project management skills, and a keen eye for detail to ensure all campaigns are executed flawlessly.

Requirements

• 3+ years of experience of working with an enterprise level Email Service Provider (Braze preferred) • 3+ years of content marketing experience • 1+ year of experience in utilizing Liquid Syntax • Experience executing event triggered automated workflows and user journeys • Strong understanding of omni-channel strategies and execution pertaining to email, push, in-app, and SMS. • Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment. • Proficiency in analyzing campaign performance and making data-driven decisions. • Familiarity with testing methodologies, including A/B testing and optimization.

Benefits

• equity options • bonus programs • health, vision, dental, and disability insurance • life insurance • 401k • paid time off