Senior CRM Analyst

3 days ago

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Live Nation Entertainment

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Concerts • Festivals • Ticketing • Sponsorship • Artist Management

10,000+

💰 Post-IPO Debt on 2023-01

Description

• Drive CRM and fan lifecycle strategies through analyses, testing and insights • Design, execute and analyze success of tests and control groups to understand incremental gain/loss for testing on promotions, marketing efforts, creative, and segmentation • Collaborate with strategists, business stakeholders and data scientists to develop fan segments, retention models, lifetime value models and lifecycle snapshots • Consult with marketing strategists, planners and business unit leads to advise on KPIs, tracking, analytics and reporting • Create analyses that tell a “story” focused on insights, not just data • Synthesize insights into clear, incisive insights and recommendations that drive business results • Pull marketing performance data from data warehouses and data lake and summarize into reporting platforms (e.g. Domo, Tableau), Excel or PowerPoint for broader consumption • Collect reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM team to provide clear strategic recommendations to drive incremental results

Requirements

• Bachelor’s degree from an accredited university or college in Marketing, Business or similar field • 3+ years of work experience with CRM marketing tools and systems, with a focus on lifecycle and CRM marketing • Able to write and run complex SQL queries to pull data required across multiple tables • Expertise in MS Excel – lookups, pivot tables, dynamic charts and tables required • Experience with email and push/SMS marketing analytics • Experience with customer retention analyses • Experience developing CRM campaign measurement plans, implementing tracking, and delivering performance insights • Understanding of statistical methodologies and testing techniques (A/B, multivariate) and methodologies to advise with execution and provide insightful results • Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams

Benefits

• Health: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) • Yourself: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets • Wealth: 401(k) program with company match, Stock Program • Family: New parent programs & support including caregiver leave and childcare cash, infertility support • Career: Tuition reimbursement, student loan repayment internal growth and development programs & trainings • Others: Volunteer time off, crowdfunding network