Senior Paid Media Manager

August 30

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LogicMark

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LogicMark offers two-way communication devices that gives your loved ones the independence they deserve.

Personal Emergency Response Systems helping seniors live independently in their own home • PERS • personal emergency response systems • PERS devices • senior care

11 - 50

💰 $5.2M Post-IPO Equity on 2023-01

Description

• LogicMark is looking for a Senior Paid Media Manager. • Own the paid media and affiliate channels. • Develop, execute, and optimize digital media campaigns.

Requirements

• Bachelor’s degree preferably in marketing, advertising, communications, or a related field. • Minimum of 5+ years of experience in digital media buying, with a proven track record of managing and optimizing large-scale campaigns. • Expertise in platforms such as Google Ads, Facebook Ads Manager, and Amazon. • Strong understanding of attribution models, tracking methodologies, and pixel/tag implementation. • Deep knowledge of digital media trends, targeting capabilities, and performance metrics. • Strong analytical skills with the ability to interpret data and translate it into actionable strategies. • Proficiency in using media planning and analytics tools (e.g., Google Analytics, Google Data Studio, Excel). • Strong attention to detail and the ability to manage multiple campaigns simultaneously. • Strong verbal and written communication skills, with the ability to present ideas and results to clients and internal teams. • Strong copy writing skills for direct response marketing, particularly in relation to Google Ads, Microsoft ads and Facebook ads. • Split testing ads and landing pages for increased conversion rate and customer value.

Benefits

• Competitive salary. • Comprehensive health, dental, and vision insurance. • Paid time off and holidays. • Opportunities for professional development and continued education. • Flexible working environment with options for remote work.