Senior Manager, Global Paid Social and TV Marketing

2 days ago

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Lovevery

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💰 $100M Series C on 2021-05

Description

• Lead our global Paid Social and TV marketing, optimizing our global investment toward our ambitious performance goals through strategic platform and campaign management, rigorous testing and learning, and optimization toward overall CAC targets • Be the key business decision-maker and problem solver for all matters relating to Paid Social and TV, addressing challenges that require deep analysis/research and a strong understanding of industry trends and landscape • Drive comprehensive reporting and analysis to accurately gauge channel performance against targets, delivering and sharing insights with broader teams and leadership as needed • Oversee all paid social & TV ad concepting, reviews, and approvals, as well as performance reporting, working in close partnership with creative design and operations teams and localizing content as appropriate for each region • Develop and execute a robust testing plan to uncover optimization opportunities across various tactics within the channel, including creative, landing page optimization, audience testing, network testing, incrementality, and campaign/bidding types - as well as testing exploratory channels (TikTok, Pinterest, localized opportunities) • Collaborate effectively with internal stakeholders such as other performance leads (Search, Partnerships, Affiliate), Creative, Influencer, and International (EU, APAC) teams. • Manage, mentor, train, and provide guidance to 1 direct report associate, whilst ensuring all team tasks are correctly prioritized and completed to a high standard • Act as subject matter expert on paid social and TV, providing direction for activating against company-wide initiatives, ensuring these tasks are translated into actionable ads/campaigns that support both the brand and performance • Cultivate and maintain strong relationships with external partners such as Meta and TikTok, leveraging these partnerships to drive innovation through beta programs, stay abreast of platform/industry updates, and optimize campaign performance.

Requirements

• Bachelor's Degree and 7+ years in Digital Marketing, with Performance Marketing/DTC experience preferred • 4+ years of hands-on (in-platform) Paid Social experience with Meta Ads Manager, Pinterest Ads, TikTok for Business, etc, optimizing against conversion KPIs • Experience with TV advertising also required • A demonstrated expertise in working within CAC targets, and a proven track record of executing multi-million dollar ($10M+) annual budgets • Analytical mindset with high proficiency in analytics tools (e.g. Looker, Google Sheets/Excel, Amplitude, etc.) • Knowledge of attribution and measurement methodology - MMM, MTA, Lift studies, etc. • Comfort and proficiency in executing testing practices (e.g., A/B testing, incrementality testing, etc.) • Strong understanding of marketing technology capabilities and ability to leverage • Excellent written and verbal communication/presentation skills, impeccable attention to detail and an action-oriented mindset that's comfortable in a fast paced and dynamic environment • Strong leadership skills with a track record of coaching teams and media agency management • Innate curiosity with a growth-driven mindset focused on continuous learning, launching and optimizing a high volume of ads, and working closely with creatives • Up to date with latest trends and standard protocols in online marketing • Strong relationship building, communication and interpersonal skills, with the ability to effectively manage up, down, and across an organization and influence teams • Skilled in strategy development and project management • Strong customer orientation • Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work

Benefits

• Competitive salary, benefits and stock option package • 3 weeks PTO in year 1 +14 paid holidays • Generous parental leave • Any equipment you need to get the job done • Free/discounted Lovevery products • Remote working option available anywhere in the US